Beyond the Buzzword: Omni-Channel Mobile Marketing in 2018 | Mobile Marketing Association

Wednesday, March 28, 2018 - 2:00pm to 3:00pm EDT


As digital channels expand, the line between our online and real life activities continues to blur. Mobile marketers need to align messaging, campaign goals, and design across channels and devices. Omni-channel marketing is an intelligent way to think about the customer journey. From desktop to native app, mobile web to IoT, a holistic approach across digital platforms provides a seamless customer experience. 


In this webinar, you'll learn:

  • How to differentiate between multi-channel and omni-channel
  • How to develop goals for your omni-channel strategy
  • The key strategies for aligning geolocation with your messaging campaigns
  • The best way to personalize across different platforms and devices
  • How to identify user segments that are most likely to engage and convert
  • How to leverage data and drive ROI from a single dashboard


Head of Marketing
VP of Industry Programs
Mobile Marketing Association
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