Beyond the Buzzword: How Omni-Channel Mobile Marketing Can Drive ROI For Your Business | MMA Global

Beyond the Buzzword: How Omni-Channel Mobile Marketing Can Drive ROI For Your Business

Wednesday, March 28, 2018 - 2:00pm to 3:00pm EDT

Watch the Webinar:

 

As digital channels expand, the line between our online and real life activities continues to blur. Mobile marketers need to align messaging, campaign goals, and design across channels and devices. Omni-channel marketing is an intelligent way to think about the customer journey. From desktop to native app, mobile web to IoT, a holistic approach across digital platforms provides a seamless customer experience. Learn how other businesses succeed with omni-channel marketing.

 

In this webinar, you'll learn:

  • How to differentiate between multi-channel and omni-channel
  • How to develop goals for your omni-channel strategy
  • The key strategies for aligning geolocation with your messaging campaigns
  • The best way to personalize across different platforms and devices
  • How to identify user segments that are most likely to engage and convert
  • How to leverage data and drive ROI from a single dashboard

 

Speakers: 
Head of Marketing
CleverTap
Moderator: 
VP of Industry Programs
Mobile Marketing Association
Webinar Sponsor: