Leveling Up, A Marketer's Guide to Winning With Mobile Games | Mobile Marketing Association

Thursday, April 19, 2018 - 2:00pm to 3:00pm EDT

Reality check: the reality of the mobile casual gamer audience contradicts old perceptions of the #1 most popular, engaging, and enjoyable app category -- games. Find out what some of America's top brands already know. Every demographic plays mobile games. It’s one of the most engaging environments to reach mass audiences. There are plenty of placements to choose from, rich data to use, and brand safe inventory to unlock. It's time to get smart about mobile games and uncover insights that will move the needle for your brand.

Key Takeaways

1. Games provide a more receptive audience, with over 203 million Americans of all ages, interests and income levels playing. People report feeling more engaged, focused, and relaxed compared to social apps.

2. Games provide a plethora of robust placements to choose from, from immersive rich media, to value exchange, and custom brand integrations.

3. Games unlock a new frontier of premium and brand-safe video inventory and the games (unlike walled-gardens) and provide ample pass-back data to retargeting and to enrich DMPs CRMs.

Vice President, Marketing
Jun Group
Director, Marketing
VP of Industry Programs
Mobile Marketing Association
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