Mobile Marketing | MMA Global

Mobile Marketing

Call centre agents work under immense pressure from customers, they deal with hundreds of information-based queries that could be resolved without an agent.

Futuretech in partnership with Adimo introduces a shoppable media solution to South Africa and MENA to help advertisers in Africa and the Middle East accelerate their e-commerce marketing capabilities. According to Futuretech, the focus for advertisers must be adopting technology and strategies that will allow businesses to thrive during and post the pandemic',. TrueCommerce technology enables shoppability making marketing instantly transactional.

Managing your teams remotely during the covid 19 lockdown period is not an easy endeavor. Keeping your team connected helps reduce the sense of isolation and improves productivity amongst teams. Remote team management needs a reliable and easy to access communication platform to implement and manage successfully.

2019 has been a landmark year for mobile. We’ve seen a 20% year-over-year growth in consumer spend in the first three quarters of the year — including a record $23 billion from iOS App Store and Google Play combined in Q3 2019 alone. 2020 is set to be even bigger, with global consumer spend from iOS and Google Play combined hitting $105 billion (excluding third-party Android stores). Subscriptions services will drive much of this growth, with Games being the newest vertical to capitalize on this monetization trend.

Beyond Viewability: Attention Time Drives Better Brand Outcomes for Mobile Ads

Adtech Innovator Launches First Digital Advertising Platform Based on Attention Time as a KPI

How well do you know your IPL fans
IPL Audience Insights - Lifesight

IPL matches have gone on to become some of the most exciting social experiences in the country. In 2018, the average per match stadium attendance ran upwards of 30,000and millions more tuned into their devices and screens. These IPL fans are a goldmine for marketers. With big buck investments in IPL marketing across all platforms, are brands digging deep into audience personas of viewers that they are marketing to this season?

4 Tips to avoid the growing menace of mobile fraud

Do you remember a time when the path to purchase was a simple, linear affair? First, there was a need. Then, there was brand awareness through word of mouth or a traditional media ads. Then came consideration that usually involved a visit or two to the brand outlet. And finally, we purchased what we needed. For generations now, marketers have sought moments or crucial touchpoints in this linear path to purchase. These were touchpoints where consumers were most willing to have their decisions influenced by marketing messages.

Mandana Mellano, VP of Marketing, Thinknear by Telenav

Time to Shift from Mobile Marketing to Mobility Marketing

Consumer mobility is reshaping both purchase behavior and marketing triggers.

Let’s face it, people don’t like digital advertising. Mary Meeker reports that 80% of people dislike pre-roll video, and 82% of people have closed a web page because of an auto-playing video ad. In 2018, the rules of video advertising are set to change. Mobile will help redefine video advertising for a consumer-controlled world, where immediacy, interactivity and immersion will keep the audiences engaged.