SMS PIG ALERT (Emexus) | MMA Global

SMS PIG ALERT (Emexus)

March 12, 2006


                 







Casestudy – SMS Pig ALert

Brand:
Boerderij, the Dutch independent weekly magazine for the agricultural sector and part of Reed Business Information, offers her readers actual agricultural market information, industry and products news.

Goals: <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

-          Add the mobile channel to complete distribution channels à print, online and mobile.

-          Offer readers real time access to important market information anywhere, anytime

-          Generate new revenue streams with existing content

-          Achieve rapid database enrichment with mobile phone numbers

Solution
Emexus developed several tailor made SMS information services based on the available online content. Firstly there is a twice weekly SMS alert for pig farmers with news about the current selling prices of pigs, including international pig quotations from Germany and France. Furthermore farmers can subscribe to milk quota or the selling prices for potatoes and onions. Once the markets day price is established, the farmers receive the data on their mobile phone, whether they are in their field or stables, at home or on the road.

Results
Since the launch mid 2005 almost 30% of Boerderij’s reader base is subscribed to one or more SMS information services. With an end user price of €0,70 per received SMS and net revenue of around €0,35 per message, Reed Business Information generated a substantial new revenue stream beside their traditional revenues from advertisements and subscriptions fees. The success of the so called pig alert shows that SMS is a perfect medium to alert people during their work with personalized and up to date information. It also proves that SMS can be used to communicate with people from all ages and not just with youngsters.

The editors of the magazine have won an internal innovation price for the concept of the service and is now implementing new mobile content services. The trend of personalizing mobile phones has entered the agricultural sector. Emexus enables readers to download ringtones, logos and wallpapers all related to life on and around the farm.

About Emexus
Emexus is a global leader in the field of mobile services and specializes in Mobile Marketing, Mobile Entertainment, Mobile Internet and Customized Solutions. All mobile services are delivered through MAX, an industry leading platform and our clients access point to 1.5 billion mobile end users. MAX enables companies to take maximum advantage of the latest mobile possibilities in an efficient and cost effective way. Emexus has offices in the Netherlands, the US and Malaysia and delivers mobile services to over 150 clients in 18 countries worldwide, including Philips, Vodafone, T-Mobile, ECI, Organon, PPGH JWT, <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Alex and Canal+.
For more information visit our website: www.emexus.com.