PwC mobilises recruitment with mobile internet launch (Incentivated)

Entry title
PwC mobilises recruitment with mobile internet launch

Section / Category
Financial / Recruitment

Campaign background and objectives
Targeting tech savvy university student PwC wanted to offer an alternative and immediate way to access recruitment information. To achieve this objective PwC has launched a mobile internet site as part of their 2007 student recruitment drive campaign. This marks the first time a top four professional services firm has included mobile marketing as part of its overall marketing strategy.

Solution
Students are invited to text PWCEVENTS to 87222. A ‘WAP push’ message is sent back which opens a mobile internet site at the page of the nearest university to the student, using location based services. This enables them to see details of PwC recruiting events in their area and to view details of hundreds of jobs available.

To launch the site, PwC ran a month long text-to-win competition that offered students the chance to win a Mazda MX5 by texting MAZDA to 87222. Both mobile campaigns were promoted on the firm’s website, and on leaflets and events on and off campuses.

By integrating mobile into its recruitment strategy, PwC continues its standing as an innovative industry leader.

Results

·          The text-to-win competition received 2,386 unique entries

·          Highest daily rate for competition entries was 283

·          The careers mobile internet site has so far received 620 unique visitors since its launch with a total of 1943 pages served

About Incentivated
Incentivated works with global brands to help them communicate with customers instantly and easily via their mobile phones.

We develop and manage mobile marketing campaigns and services on local, national and international levels. (Patented) technology, developed by Incentivated, allows our clients to reach people in all corners of the world and in many languages, using text messaging and the mobile internet.

We believe the mobile phone is an intensely private medium. Respecting this principle, our campaigns provide information that consumers find useful and welcome.

Founded in 2001, Incentivated's fast growing client base includes British Airways, Hilton Group, Carphone Warehouse, OneTel, Scottish Power and Macmillan Cancer Support.

Leaflet with text-to-win competition and call to action

PwC Careers mobile internet site