Background:
The more traditional German festival held in Blumenau, known by the relaxed atmosphere and crushing oportunities, used the Bluetooth Marketing as innovative way of relationship with the guests at the party.

Goal:

The goal of the campaign of Bluetooth Marketing at the event was to make the participants more interested and have fun with the content distributed, in addition to strengthening the name of the event, which is now present in the cell of the guests and would be transported to various places in Brazil and in the world, since the celebration is traditional and well known.

Solutions:

3 bluetooth machines were used, which were installed in Oktober Platz scattered around town.
Some gifs were created with flirting tips in German, with translation into Portuguese. Besides the flirting tips, also were present in the list of contents a gif that talked about the Oktober Segura, and an mp3 with a piece of the music Marreca, which turned the festival theme this year.

The action took place in three Oktober Platz, with two machines installed at each point. These locations were chosen because they are points with a high level of retention of public, as people stopped to take a cold beer they could receive informations from the party. As media were used Table Tents, which encouraged people to activate the Bluetooth of their mobile phones to receive exclusive content

Results:
The result of the campaign was very good, considering that even during the week the number of downloads was significant.
The average of viral potential per year is around 2.8 people. That makes the actions of Bluetooth Marketing to become increasingly efficient and practical. In Oktober Fest, we had a total of 850 downloads, around 2380 people were potentially affected by this campaign.