April 25, 2008
NESTLE CRUNCH CAMPAIGN )Aerodeon Turkey)
Brand: Nestle
Agency: Aerodeon Turkey
Duration: 01.04.2008 – 15.05.2008
GOAL: Launching a big promotion campaign that would create a word-of-mouth and to differentiate with the “MobileBank” prize, it would present.
SOLUTION: In order to participate the campaign, participants are asked to text the unique codes in the Crunch packages, to the campaign’s code number or enter the code on the web site www.crunch.com.tr. The first participants of every minute, instantly win 10, 20 or 40 YTL )equivalent to 8, 16 or 32 USD) of money prize. Besides, each participant has a chance to win free Crunch.
RESULT: Although the campaign still goes on, the campaign was met by great appreciaton by consumers and already achieved its goals.
