Brand: Neste
Category: Consumer Packaged Goods
Agency: Aerodeon
Vendors: Avea, Turkcell, Vodafone
Region: Turkiye
Timeline: 02.02.2009 – 15.03.2009

Summary:
In order to target its young and dynamic consumers in an effective way, Nestle has launched mobile campaigns consecutively. The success of the first campaign “Nestle Crunch” encouraged Nestle to launch a bigger campaign that includes all Nestle chocolate-coated bars.

To participate the campaign, participants are asked to text the unique codes in the packages of promoted Nestle chocolate brands to the campaign’s code number or enter the code on the web site www.otuzsaniyedebir.com. The first participants of every 30 seconds between 12pm – 20pm, instantly win 10, 20 or 40 TL (equivalent to 8, 16 or 32 USD) of money prize.

Results:
“30 Seconds” is the second mobile campaign developed by Aerodeon for Nestle. Although, the first campaign “Nestle Crunch” has reached a high participation rate, “30 Seconds” has considerably got over it. Over 1.000.000 participations are gathered in 45 days. Unique participation is over 250.000. Participation per person is almost 4.
The campaign fully satisfied both the brand and the target of generating high volume sales.