September 25, 2008
Brand: Motorola
Motorola, Inc. is a global communications leader and has been at the forefront of communication inventions and innovations for nearly 80 years. Motorola is a leading mobile phone company in the US and is expanding by leaps and bounds world over.
Client Requirement:
Being a leading mobile phone company, it was important and crucial to have WAP and web presence in order to stay ahead in the run.
The requirement was for an interactive consumer destination on WAP and Web.
Target Audience:
All Motorola users.
Mobile2win Solution:
Mobile2Win conceptualized and designed an interactive WAP and web site solely dedicated to Motorola, named Motozone.
The WAP site is broadly categorized into the following:
Verticals:
1. Bollywood
2. Hollywood
3. TV
4. Cricket
5. Sports
6. News
7. Health
8. Devotional
9. Astrology
10. Festivals
11. Patriotism
12. Entertainment
Contents:
1. Wallpapers
2. Animations
3. Themes
4. Logos
5. Screensavers
6. Picture messages
7. Ringtones
8. Videos
9. Applications
10. Games
11. Exclusive Cartoon Network content.
Interactive:
1. Contests
2. Subscriptions
3. Viral Campaigns
· The WAP and the WEB site is hosted and maintained by Mobie2Win.
Motozone WAP:
· Motozone WAP site was designed to cater to the needs of ever growing customer base of Motorola, with loads of features available exclusively to Motorola users.
Motozone Web:
Apart from WAP, Motozone is also making its presence felt on the web.
The website allows users to browse through various contents and services, it also provides information on how to download content from through Motorola handsets.
Result:
Motozone has emerged as an ultimate WAP portal for mobile content for Motorola users.
The details are mentioned below:
· 5 million impressions a month on an average.
· An average of over 40000 downloads in a month.
· Daily content refreshment.
· Contests like ‘Bollywood Paathshaala’ and ‘Download n Win’ registered 58,057 and 10,422 downloads respectively.
Responses:
WAP: 4673350 hits per month, )As of June ‘08).
About Mobile2Win
Mobile2Win is a leading mobile VAS company in India that provides - Contests & Interactivity, Music and Infotainment to mobile consumers through its proprietary Consumer Services Delivery Platform. Mobile2Win uses a multi-channel distribution strategy that includes wireless carriers, handset manufacturers and direct-to-consumer channels.
