International Technology Forum (ITF) (iLoop Mobile) | MMA Global

International Technology Forum (ITF) (iLoop Mobile)

November 15, 2005

          

 

Event/Company: International Technology Forum (ITF) hosted by Teksia, October 20-21, 2005,
Mobile Solutions Powered by iLoop <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile

Campaigns: Mobile Text Messaging Quiz Campaigns for the International Technology Forum

Product: Mobile Dimension Manager

Goals:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

-          To promote the conference, increase attendance, and create a buzz

-          To provide an interactive and fun experience for the attendees at the conference

-          To use showcase mobile technology at the International Technology Forum

Solution
iLoop Mobile, Inc., the leading mobile application service provider created two mobile campaigns for the International Technology Forum. The first mobile campaign was a pre-conference mobile quiz promotion to increase conference attendance. The winners of the mobile quiz received a free pass to the forum, worth $895.00. The second mobile campaign iLoop Mobile created and managed was a live mobile quiz that ran during the 2-day conference. After each of the 10 panels, the moderator read a question, the attendees text messaged in answers. The winners received a free annual ITF individual membership worth $250.00 or 50% off of the corporate membership worth $1,500.00.

Cyrus Akbarpour, CIO and Co-Founder of Teksia said, “iLoop Mobile’s templated WEB interface that is used to manage the mobile service was very user friendly and provided real time results. iLoop’s mobile applications made the conference fun and interactive for all attendees.”

Ron Vaseghi, an attendee at ITF commented, “The mobile quiz at the end of each panel added an interactive element to somewhat dry material that was being presented.”

This initiative is an excellent example of showing how iLoop Mobile’s Mobile Dimension Manager can increase conference attendance and create a fun and interactive experience for all attendees. This mobile application can be easily duplicated for any tradeshow, conference, or event. These mobile campaigns were cost effective and easy to implement.

Results

iLoop Mobile successfully ran two mobile campaigns for the International Technology Forum. There were 250 registered attendees at ITF. 10% of attendees participated in the pre-conference text messaging quiz promotion to win free admission and 20% of attendees participated in the live text messaging quiz campaign during the conference. Attendees learned about the mobile campaigns from the ITF web site, a full-page ad in the conference program, and hand out flyers during the conference. The attendee’s response to these promotions was resoundingly positive and the campaigns confirmed the efficiency of live mobile promotions. The mobile campaigns prove that when adding the mobile dimension to live business events and conferences attendance increases and attendees have a more fun and interactive experience.

About ITF

The International Technology Forum (ITF) is the leading information and networking event for international high-tech leaders and for others interested in tapping into this rich resource. ITF has met annually since 2000 and serves to promote and connect diverse international community groups through the U.S. and abroad. The 2005 list of sponsors are TIE (The Indus Entrepreneurs), AAMA (Asia America Multi Technology Association), The Japan Society, Silicon French, Korea IT Network, Silicon Iran, Hispanic Net, Vietnamese Silicon Valley Network, and Silicon Valley Italian Executive Council. The speakers for ITF 2005 were executives from Cisco Systems, State of California Controller, UTStarcom, Juniper Networks, SIPquest, VeriSign, HighDeal, Pillsbury Winthrop, and more. For more information about ITF visit http://www.teksia.com/.

About iLoop Mobile, Inc.     
iLoop Mobile is a mobile application service provider for interactive mobile phone services, marketing initiatives and content distribution. Clients employ iLoop Mobile’s services to add a mobile dimension to traditional or new channels and to establish an intimate one-to-one relationship with their target audience. iLoop Mobile’s Mobile Dimension Manager™ provides mobile initiatives and services including quiz, sweepstakes, voting, consumer brand promotions, gaming, social networking, entertainment/information subscriptions and music/image/video content distribution. iLoop Mobile is privately held, headquartered in San Jose, CA and sits on the board of the Mobile Marketing Association (MMA). For more information about iLoop Mobile visit www.iloopmobile.com.