November 2, 2012
The Challenge:
For the launch of Intel’s new Intel® CoreTM Processor Family, they selected the InMobi network to run a mobile campaign that was designed to increase purchase intent and awareness of Intel products.
The Solution:
Display ads were developed that helped convey the benefits of the new Intel® CoreTM Processor Family. Users clicked through the banners got sent to a WAP landing page that helped demonstrate the benefits. DoubleClick was integrated to allow Intel marketers to track the performance of the campaign.
The Results:
Jayant Murty from Intel said, “InMobi’s
handset targeting allowed us to optimize
by device, which helped drive strong
results on Nokia handsets. The CTR
peaked 0.21% and over 20 million impressions were delivered, results that we were very pleased with.”
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