GM (Pontomobi Interactive)

Background
For the campaign "Retail Brake" of the assembler of cars General Motors, Pontomobi Interactive used the mobile marketig in conjunction with other media as television, radio and print media, to reach a vast and varied public and disclose the promotional sales of the brand.

Goal
The aim was to publicize the campaign "Retail Brake" and make consumers wait until the next day to buy a car, because Chevrolet was going to reopen the doors of its stores with GM’s officials discount for everyone.
 

Solution
The solution was an adverting part in the MSN, with the tv presenter Faustão as the face of the campaign,in which the consuming one was stimulated to insert its mobile phone number to know the offers that GM had prepared. Then, in Saturday per morning, all of them received a SMS with the following phrase: “ Is was worthy to wait. Chevrolet is reopening the doors with a brand new action: discount of GM’s employees for everybody.”
 

Results
Around 10.000 interactions in a single day.