Category:
Chat/Social Communities

Campaign:
Get Hookt Up With A New Ride

Companies:
AirG, West Coast Customs and Boost <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile

Background:
Boost Mobile, AirG and West Coast Customs teamed up to offer Boost Mobile customers across the US the opportunity to win a customized Dodge Charger in the Get Hookt Up With A New ride mobile marketing campaign.

Goal
To build brand awareness for West Coast Customs through a creative multi-media campaign, subscriber acquisition and retention for Boost Mobile, and to offer Hookt users something cool and unique on their mobile phone.

Solution
The Get Hookt Up With A New Ride campaign ran for 90 days from October 15, 2006 to January 15, 2007 across multiple online and offline channels including the mobile phone through Boost Hookt – the popular mobile community on Boost Mobile powered by AirG, retail mail-in, MySpace viral referrals, a national radio text to join campaign, and the Boost Mobile and West Coast Customs websites.

Results
More than 1.5 million entries were received throughout the 90 day duration of the campaign, with more than 98% of those coming through the mobile phone, proving that the mobile phone is the most effective way to target customers directly. 

About AirG
AirG powers mobile communities and wireless social networking.  The company’s products and services have a proven track record of increasing customer affinity for leading mobile operators and media companies globally including Sprint Nextel, AT&T, Boost Mobile, Virgin Mobile and MTV Asia.  AirG’s mobile community has more than ten million unique users worldwide and is available on more than 85 mobile operators.  Based in Vancouver, Canada, the company also has operations in the UK, Australia, Italy, the Philippines and India.  www.airg.com 

About Boost Mobile
Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market.  Boost is among the fastest growing wireless services in the U.S. and now has more than 3.8 million customers - the majority of which are under the age of 25.  Boost-branded wireless phones with its exclusive BoostTM Walkie-Talkie service and Re-Boost® Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities.  Experience Boost on the Web at www.boostmobile.com

About West Coast Customs
In 1993, after borrowing $5,000.00 from his grandfather, Ryan created West Coast Customs, a custom car shop that like its owner busts through every boundary making their own rules.  A philosophy that seems to have paid off, in just a short time Ryan has turned his grandfather’s loan into a $10 million dollar corporation and his WCC logo into a world wide brand. Catering to celebrity clients, Ryan and the guys of WCC are known exclusively for creating straight to the core designs and awe inspiring custom vehicles.  WCC is responsible for bringing the custom whip craze to Middle America.  Ryan’s creations have no limits to all who are interested in a little bling!<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />