EMT- the mobile bus ticket system in Spain (Gavitec)

Campaign – EMT- the mobile bus ticket system in Spain

Company
Gavitec - A NeoMedia Technologies Company (neom.com).

Goals
Implementing mobile ticketing on public transportation is a new way to enhance citizens’ mobility. Malaga’s municipal transportation company- EMT (Empresa Malagueña de Transportes) introduced a mobile bus ticket system in Spain and used Gavitec hardware solutions-EXIO™- to validate the mobile tickets in buses.

Idea
Using the Mobipay payment system, travelers can buy bus tickets and receive them as unique 2D codes (Data Matrix) via one text message (SMS) on their mobile phone. The ticket price is charged to the phone bill or deducted from the pre-paid phone card. The code displayed on the mobile phone screen has to be presented to the EXIO™ on the bus, which then uses GPRS to check off the ticket as coordinated by a centralized system of ticket management developed by Telefónica. Once validated, the EXIO™ scanner prints out a ticket confirmation and beeps to confirm validation.

Results
The project has been initiated by TopSolutions, the specialist in mobile applications in Portugal in cooperation with Telefonica Moviles, the leading network operator in Spain and Banco Bilbao Vizcaya Argentaria, a multinational financial services group.

Malaga is the first Spanish city to offer people the chance to pay their bus fare with their mobile phone. Passengers will be able to pay for a single ticket or even top up their season tickets simply by using their mobile phone.

About NeoMedia Technologies
NeoMedia Technologies, Inc (www.neom.com) is the worldwide leader in Mobile Marketing.  Across our leading-edge mobile services providers, over 4 billion on-pack mobile marketing promotions have been enabled, including the largest-ever mobile campaigns. Today, mobile campaigns ranging from SMS/text campaigns to barcode-enabled campaigns can be launched and supported by a combination of applications, technology, and creative services. Our R&D efforts are at the forefront of the industry, creating next generation code-reading capabilities, visual matching, and mobile couponing technology solutions, as well as the world’s most creative, effective and fun mobile campaigns.  NeoMedia holds 27 patents with coverage in 14 countries.

Our global solutions include: qode (www.qode.com), 12Snap (www.12snap.com) Gavitec (www.gavitec.com), Mobot (www.mobot.com), and Sponge (www.spongegroup.com)