Efes Pilsen (Aerodeon) | MMA Global

Efes Pilsen (Aerodeon)

March 21, 2007



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BRAND:  Efes Pilsen
APPLICATION NAME: Efes Pilsen Sports News Wap Site
AGENCY: Aerodeon Turkey
PERIOD: 01 February 2007 – continues

AIM: "Efes Pilsen" has become synonymous with beer in Turkey since 1969, with nearly 80% market share. Efes Pilsen strengthens the quality, integrity and leadership aspects of its brand image, by sponsoring international cultural, artistic and sports events. The  aim of this application is to strenghten  Efes Pilsen’s support of sports in the mobile environment.

MECHANISM: A wap page which provides rich content full with sports, has been designed and conducted. Users will be informed about each kind of sports activity through their mobiles by reaching to the wap page  wap. efesilespor.com. Sport lovers will be able to reach to live football, basketball news , breaking news, league tables and score situations through their mobile any time they want.

RESULT:  Efes Pilsen - Aerodeon cooperation realized the first wap page under a brand sponsorship, in Turkey.  From now on, efesilespor.com,  will be one of  the most visited wap page by the sports lovers.