June 19, 2008
Doritos Music )Aerodeon Turkey)
Brand: Frito Lay / Doritos
Agency: Aerodeon Turkey
Duration: 12.05.2008 – 27.07.2008
GOAL: Launching a big promotion campaign that would increase sales. Also to create a word-of-mouth and to strengthen the bond between the music and the Doritos brand.
SOLUTION: In order to participate the campaign, participants are asked to text the unique codes in Doritos packages to Turkcell 3160 or enter the code on the web site www.tytz.com. During the campaign the first participant of every hour, between 13 pm and 21 pm, wins Nokia 5310 Xpress Music mobile phone, second and third participants win iPod shuffle. Besides, every hour 250 participants instantly win Turkcell credits/airtime.
Furthermore, participants collect points in Doritos packages to win a ticket for the concert of Turkish pop star Tarkan.
RESULT: The campaign still goes on but it has already reached a high participation level and created a huge awareness.
