Cricinfo.com (Mobile 365) | MMA Global

Cricinfo.com (Mobile 365)

May 10, 2006




Mobile 365 Partners with Cricinfo to Engage Cricket Fans via SMS

Brand:

Cricinfo.com

Product: Cricinfo.com cricket Website

Goals:
Cricinfo.com believes the mobile phone provides the perfect medium for sending news to cricket fans—team information, live scores, statistics, and player profiles—exposing them to a variety of entertaining mobile content, all via premium SMS (PSMS). The site’s global reach, authority, and brand recognition is unrivalled in the online cricket world. Cricinfo.com delivered its information via its popular Website, but as mobile access is growing considerably faster than Web access, Cricinfo knew it had to reach beyond the Internet. With mobile devices able to offer immediate sports experiences, Cricinfo wanted to deliver its first rate cricket content to wireless fans on the go. They partnered with Mobile 365 to make that goal a reality via Mobile 365’s global distribution capabilities.

Results:
Utilizing Mobile 365’s unparalleled global distribution footprint—including direct premium connections to more than 120 mobile operators worldwide—Cricinfo Mobile first launched in India, and will subsequently be rolled out to markets such as the Middle East, the U.S., and the UK in the months to come. “Cricinfo is excited by Mobile 365’s footprint and best practices in integration and billing across the many different kinds of operator interfaces,” says Ramesh Kumar, COO of Cricinfo India.

Having rolled out its services on the white label shortcode “6365” in India, Cricinfo is currently working with Mobile 365 to set up its own dedicated shortcode, as well as to develop exciting mobile applications and games delivered via GPRS. Mobile 365 is the only messaging and applications company that can deliver and monetize content—to any handset anywhere in the world. By pushing the boundaries of what is possible in this highly popular sport, Cricinfo is setting new benchmarks for the rest of the mobile content industry.


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