Campaign – Club Nokia – mobile ticketing for trade fair invitation

Company
Gavitec - A NeoMedia Technologies Company (neom.com).

Goals
Implementing a targeted mobile ticketing application improves customer satisfaction and strengthens customer loyalty.

Idea
Nokia, the world leader in mobile communications, deployed Gavitec’s Mobile Ticketing solution to handle access to the Club Nokia lounge at the CeBIT world trade fair for the second year in a row. Nokia focused on mobile ticketing to invite the registered members of its online community and loyalty program for Nokia phone owners – Club Nokia – to enjoy free access to the Club Nokia lounge at the CeBIT 2003 and 2004 international trade fairs in Hanover. For admission to the lounge, the VS2300M scanners placed at the entrance were used to read the Data Matrix entry code from the e-mail printout or directly from the member’s mobile phone. Connected to the Nokia member database, the VS2300M automatically checked the decoded information against the registered member data. Once validated, the visitor was welcomed personally on an LCD screen and granted free admission to the Club Nokia lounge. After enjoying free drinks and snacks in the lounge, the Club Nokia members could present their entry code once again at the exit to receive a courtesy present from Club Nokia.

Results
In 2003, 1.4 million club members were invited, of whom more than 20,000 showed up during their CeBIT visit and used the Data Matrix sent as e-mail or as Picture SMS to their mobile phone to gain access to the lounge.

About NeoMedia Technologies
NeoMedia Technologies, Inc (www.neom.com) is the worldwide leader in Mobile Marketing.  Across our leading-edge mobile services providers, over 4 billion on-pack mobile marketing promotions have been enabled, including the largest-ever mobile campaigns. Today, mobile campaigns ranging from SMS/text campaigns to barcode-enabled campaigns can be launched and supported by a combination of applications, technology, and creative services. Our R&D efforts are at the forefront of the industry, creating next generation code-reading capabilities, visual matching, and mobile couponing technology solutions, as well as the world’s most creative, effective and fun mobile campaigns.  NeoMedia holds 27 patents with coverage in 14 countries.

Our global solutions include: qode (www.qode.com), 12Snap (www.12snap.com) Gavitec (www.gavitec.com), Mobot (www.mobot.com), and Sponge (www.spongegroup.com).

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