BOSCH CAR SERVICE – PREMIUM CARD

Brand: Bosch Car Service
Product: Loyalty Card + SMS technology
Company: Pharos Consulting
Partners: Veripark

Goals: <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

• Introducing a loyalty card program relevant to premium customer segment for Bosch Car Service around <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Turkey
• Starting the first phase of an advanced loyalty infrastructure
• Finding a solution to substitute POS infrastructure with an alternative platform at this initial level

Solutions:

• A loyalty card program is designed together with simple offers to be embedded at this very first phase
• A broad car assistance is put at the centre of the customer offer coupled with benefits and discounts in BCS points
• SMS technology is used at the activation of the loyalty cards to be distributed at service points. Bosch Car Service customer is asked to text-message card number by an SMS to be a member of the program and to fill out customer form.
• Even well before form processing and data entry, SMS platform allows customers to get the full benefit of offered car assistance promotion with SMS registration  

Results:

• Customer data will be collected for profiling and descriptive customer analysis
• SMS registration paves way for permission marketing opportunities for upcoming campaigns and offers
• Design of a loyalty platform and related communication channels is completed in a flexible way