AdMob Case Study: Capitol Records

Coldplay Campaign Results

• AdMob drove >60,000 users to iTunes store on their iPhone and iPod Touch devices
• CTR was >1.5% for both banner and text ads

Lily Allen Campaign Results

• AdMob drove >37,000 users to the iTunes store on their iPhone and iPod Touch devices
• CTRs were as high as 1.93%

“AdMob has created a product that gets consumers want they want – music on their iPhones – with as few steps as possible. These results are demonstrable proof that mobile advertising isn’t experimental; it works.”
– David Simutis, Senior Director, Digital Strategy + Marketing, Gary Group Interactive.

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