May 13, 2010
Ace Hardware and Microsoft Mobile Advertising drive increased store traffic and brand awareness.
Ace Hardware is America’s most historic local maintenance and repair business. During the 2009 holiday season, Ace needed to differentiate their business and reach their loyal customers with special offers and promotions surrounding their Holiday Sales Series.
The campaign with Microsoft Mobile aimed to reinforce Ace’s neighborhood appeal, drive in-store traffic and increase Ace’s share of the maintenance and home repair business.
In addition, Ace drove users to a branded landing page that contained an assortment of content including in-store sale information, store locator, branded videos and an SMS sign-up page for users to learn more about future promotions.
Campaign Objectives
Ace Hardware came to Microsoft Mobile Advertising to develop a targeted and comprehensive strategy to reach homeowners with four distinct offerings. Over the course of the month-long campaign, Ace’s goal was to engage their loyal users on the go and use new media to reinforce Ace’s neighborhood appeal, drive in-store traffic and increase Ace’s share of the maintenance.
