7UP Weather Service Sponsorship (Aerodeon Turkey) | MMA Global

7UP Weather Service Sponsorship (Aerodeon Turkey)

July 28, 2008
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Brand: 7UP
Agency: Aerodeon Turkey
Duration: 01 - 31 July 2008
 
Everyday, 2.000.000 Turkcell subscribers are receiving three day weather forecast report by SMS. Subscribers are receving three day weather forecast of the city they are living in, and this service is free of charge for them.
 
There is a 20-30 character sponsorship area in each weather forecast message. By initiation of Aerodeon, 7UP has taken advantage of July sponsorhip, when weather warmth is the highest. For each week of July, a different sponsorship line such as, “IF IT’S THAT WARM, DRINK 7UP TO COOL DOWN”, “SUMMER’S HOT, 7UP COOLS DOWN” has been placed in the messages.
 
Each message reached 2 million subscribers, so the total impression was over 60 million per month.