Brand: IKEA

Category: iPhone and iPod Touch Application

Agency: Mobile Dreams Factory

Vendors: IKEA

Region: EMEA / Spain

Timeline: 26 October 2009

Results: the application was widely communicated in the media, especially technology and interior design blogs; it had high downloading rates (hundreds of thousands) at Apple Store and was one of the most popular applications.

Summary: 2010 IKEA Interactive Catalog is a free application which can be downloaded at Apple Stores from any iPhone or iPod Touch. It has two sections: “Place your furniture” and “Discover your style”. In the first section, users are able to choose from more than 40 novelties in the catalog. They can use their mobile cameras to actually place the selected piece of furniture anywhere in their homes. In the second section, users are able to discover the style that better suits their taste through different quizzes that present furniture pairs.

On 2010, The International Cannes Festival awarded IKEA and Mobile Dreams Factory with a Gold Cannes Lion for this campaign.

Creative:
A video featuring the application can be found here
And a screencast (demo) in Spanish here