Michelle Froah | MMA Global

Michelle Froah

Michelle Froah
Senior Vice President - Global Prestige Beauty
DeVries Global
@MichelleFroah

Michelle Froah is an accomplished Executive Marketer with over two decades of passion and experience in building brands and innovation from end to end. Her passion for building brands in a digital world garnered her appointment as an Mobile Marketing Association APAC Board Member in 2013.

Michelle previously held the position of Asia Pacific Senior Regional Marketing Director for Kimberly-Clark International where, as the regional CMO, she was responsible for marketing capability and innovation across the region. She joined Kimberly-Clark as the Global Feminine Care Director where she helped build Kotex to a $1 billion global brand. Prior to this, Michelle was with Procter & Gamble where she was a senior leader in Beauty Care with roles across operations, product supply, sales and global brand management on brands like Pantene and COVERGIRL.

Michelle holds a Master’s degree in Business Administration from the Tippe Business School at the University of Iowa as well as a Bachelor of Science in Mechanical Engineering from Iowa State University. She also is a certified Corporate Athlete trainer and enjoys coaching others on increasing their energy so they can be extraordinary in what matters to them most.

Michelle lives in Singapore where she and her husband raise two adventure-loving children who are always ready to explore the region during family holidays.