Leonardo O'Grady | MMA Global

Leonardo O'Grady

Leonardo O'Grady
Director ASEAN Integrated Marketing & Communications
The Coca-Cola Company

After completing his BA at McGill University in Canada and MA at Johns Hopkins University Leonardo went to Italy where he specialized in Entertainment marketing working with a broad range of companies including EMI, Virgin, Warner Bros. Paramount Pictures, Universal and Sony.  In Singapore he launched Beyond DDB also co-founding Rapp Collins and serving as partner in the brand-consulting arm of DDB The SpringBoard Group.  He  has worked in a number of financial institutions including Wachovia Bank and OUB-First-e (internet bank) as well as leading brand Coke with the local Singapore team. In 2001 he joined Saatchi & Saatchi  as Business Director.  His brand management experience in Singapore and Asia includes: CAAS, United Overseas Bank , Dow Jones, HBO, VW, Coffee Bean & Tea Leaf, Tower Records, HP, Lexus, Toyota, Sony, Guinness,  Nestle and Ricola  to name a few. 

Leonardo joined Coca-Cola Asia Pacific Group Office in 2006  taking on several different roles over the years leading IMC for the Region, Global Brand management  for  Sprite and working in the Asia Pacific Regional Sparkling  leadership Team.  In his current IMC role he is responsible for building market capability and works across Coca-Cola’s portfolio of Sparkling and Still beverage brands.