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2006 Editions
MMA INTERNATIONAL JOURNAL OF MOBILE MARKETING JUNE 2006, VOLUME 1, ISSUE 1
IJMM Publisher, Editors & Peer Review Board
Editors:
Michael Becker, iLoop Mobile, Inc.
Michael Hanley, Ball State University
TABLE OF CONTENTS
AN EXPLORATORY CROSS-MARKET STUDY OF MOBILE MARKETING ACCEPTANCE
Andrew J. Rohm and Fareena Sultan
THE CONSUMPTION OF MOBILE SERVICES BY AUSTRALIAN UNIVERSITY STUDENTS
Richard Lee and Jamie Murphy
U.S. CONSUMERS' ADOPTION - NONADOPTION OF MOBILE SMS ADVERTISING
Alexander Muk and Barry J. Babin
A REVIEW OF MOBILE MARKETING RESEARCH
Matti Leppäniemi, Jaakko Sinisalo and Heikki Karjaluoto
GROWTH OF MOBILE MULTIMEDIA ADVERTISING
Nicholas E. Heller
FACTORS INFLUENCING MOBILE ADVERTISING ACCEPTANCE: WILL INCENTIVES MOTIVATE COLLEGE STUDENTS TO ACCEPT MOBILE ADVERTISEMENTS?
Michael Hanley, Michael Becker and Jackie Martinsen
MOBILE MARKETING AS TECHNOLOGY INTERVENTION: A LOCALES FRAMEWORK ANALYSIS
Dennis Lee and Ralf Muhlberger
TEXTING BEHAVIOUR AND ATTITUDES TOWARD PERMISSION MOBILE ADVERTISING: AN EMPIRICAL STUDY OF MOBILE USERS' ACCEPTANCE OF SMS FOR MARKETING PURPOSES
Chadinee Maneesoonthorn and David Fortin
UNITED STATES AND SOUTH EAST ASIAN MOBILE MARKETS: A COMPARATIVE ANALYSIS OF INFRASTRUCTURE AND CULTURAL DIFFERENCES
Christian Weitenberner, Michael Chapman, Georgina Miranda, Silvia Tobar, Evelyn Wagoner, Dana Akasaki, and Dr. Kala Seal
THE MISSING LINK: WHY MOBILE MARKETING IS DIFFERENT
Dan Steinbock
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MMA INTERNATIONAL JOURNAL OF MOBILE MARKETING DECEMBER 2006, VOLUME 1, ISSUE 2
Editors:
Michael Becker, iLoop Mobile, Inc.
Michael Hanley, Ball State University
TABLE OF CONTENTS
INDIVIDUAL DIFFERENCES IN THE USE OF MOBILE SERVICES AMONG FINNISH CONSUMERS
Heikki Karjaluoto, Matti Leppäniemi, Craig Standing, Sami Kajalo, Marko Merisavo, Ville Virtanen, Sami Salmenkivi
VALUE-ADDED MOBILE DATA SERVICES: THE ANTECEDENT EFFECTS OF CONSUMER VALUE ON USING MOBILE DATA SERVICES
Kiseol Yang and Laura D. Jolly
DEFINING MOBILE COMMERCE IN A MARKETING CONTEXT
Esther Swilley and Charles F. Hofacker
THE MODERATING ROLE OF CONSUMER TRUST AND EXPERIENCES: VALUE DRIVEN USAGE OF MOBILE TECHNOLOGY
JungKun Park, SuJin Yang
CONSUMER ATTITUDE TOWARD MOBILE ADVERTISING IN A DEVELOPING COUNTRY: AN EMPIRICAL STUDY
Md. Humayun Kabir Chowdhury, Nargis Parvin, Christian Weitenberner, Michael Becker
EFFECTING SOCIAL CHANGE IN ASIA: MOBILE INTERACTIVITY THE GATEWAY TO A NEW FUTURE
Geoffrey Handley
MOBILE MARKETING - THE CHINESE PERSPECTIVE
Bojin Peng
THE DEVELOPMENT OF MOBILE TELEVISION: EXAMINING THE CONVERGENCE OF MOBILE AND BROADCASTING SERVICES IN KOREA
Sangwon Lee, Sylvia M. Chan-Olmsted
IMPLICIT OPT-IN MOBILE ADVERTISING VIA THE IPOINTER SELECTION MODEL I
Christoper Frank, Markus Wuersch
ASSESSING INDIAN STUDENTS' PERCEPTIONS TOWARDS M-LEARNING - SOME INITIAL CONCLUSIONS
Bhagyalakshmi Venkatesh, Rajendra Nargundkar, Feroz K Sayed, Shahaida P.
INFORMATION SEARCH AND MOBILE PROMOTIONS
Alex Wang, Selcuk Adam Acar
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