2006 Editions

MMA International Journal of Mobile Marketing, 
June 2006, Volume 1, Issue 1

IJMM Publisher, Editors & Peer Review Board

Editors:
Michael Becker, iLoop Mobile, Inc.
Michael Hanley, Ball State University

Table of Contents

An Exploratory Cross-Market Study of Mobile Marketing Acceptance
Andrew J. Rohm and Fareena Sultan

The Consumption of Mobile Services by Australian University Students
Richard Lee and Jamie Murphy

U.S. Consumers' Adoption - Nonadoption of Mobile SMS Advertising
Alexander Muk and Barry J. Babin

A Review of Mobile Marketing Research
Matti Leppäniemi, Jaakko Sinisalo and Heikki Karjaluoto

Growth of Mobile Multimedia Advertising
Nicholas E. Heller

Factors Influencing Mobile Advertising Acceptance:  Will Incentives Motivate College Students to Accept Mobile Advertisements?
Michael Hanley, Michael Becker and Jackie Martinsen

Mobile Marketing as Technology Intervention:  A Locales Framework Analysis
Dennis Lee and Ralf Muhlberger

Texting Behaviour and Attitudes Toward Permission Mobile Advertising: An Empirical Study of Mobile Users' Acceptance of SMS for Marketing Purposes
Chadinee Maneesoonthorn and David Fortin

United States and South East Asian Mobile Markets:  A Comparative Analysis of Infrastructure and Cultural Differences
Christian Weitenberner, Michael Chapman, Georgina Miranda, Silvia Tobar, Evelyn Wagoner, Dana Akasaki, and Dr. Kala Seal

The Missing Link:  Why Mobile Marketing is Different
Dan Steinbock

MMA International Journal of Mobile Marketing, 
December 2006, Volume 1, Issue 2

Individual Differences in the Use of Mobile Services Among Finnish Consumers
Heikki Karjaluoto, Matti Leppäniemi, Craig Standing, Sami Kajalo, Marko Merisavo, Ville Virtanen, Sami Salmenkivi

Value-Added Mobile Data Services:  The Antecedent Effects of Consumer Value on Using Mobile Data Services
Kiseol Yang and Laura D. Jolly

Defining Mobile Commerce in a Marketing Context
Esther Swilley and Charles F. Hofacker

The Moderating Role of Consumer Trust and Experiences:  Value Driven Usage of Mobile Technology
JungKun Park, SuJin Yang

Consumer Attitude Toward Mobile Advertising in a Developing Country:  An Empirical Study
Md. Humayun Kabir Chowdhury, Nargis Parvin, Christian Weitenberner, Michael Becker

Effecting Social Change in Asia:  Mobile Interactivity the Gateway to a New Future
Geoffrey Handley

Mobile Marketing - The Chinese Perspective
Bojin Peng

The Developement of Mobile Television:  Examining the Convergence of Mobile and Broadcasting Services in Korea
Sangwon Lee, Sylvia M. Chan-Olmsted

Implicit Opt-in Mobile Advertising Via the iPointer Selection Model
Christoper Frank, Markus Wuersch

Assessing Indian Students' Perceptions Towards M-Learning - Some Intitial Conclusions
Bhagyalakshmi Venkatesh, Rajendra Nargundkar, Feroz K Sayed, Shahaida P.

Information Search and Mobile Promotions
Alex Wang, Selcuk Adam Acar

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