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Industry Links
INDUSTRY LINKS
| www.3gpp.org | 3GPP - Responsible for setting 2.5G and 3G standards which in turn define what is possible within the context of mobile marketing |
| www.3gpp2.org | 3GPP2 - A competing body to the 3GPP focused around Qualcomm/CDMA technology with similar aims to that of the 3GPP |
| www.bluetooth.org | Bluetooth SIG (Relevant given that Bluetooth is increasingly used within mobile gaming/entertainment) |
| www.thebcma.info | Branded Content Marketing Association |
| www.txt.ca | Canada's Text Messaging Resource Centre (sponsored by the Canadian Wireless Telecommunications Association - CWTA) |
| www.cwta.ca | Canadian Wireless Telecommunications Association |
| www.ctia.org | CTIA |
| www.gsmworld.com | GSM Association |
| www.themda.org | MDA |
| www.nanpa.com | North American Number Plan Administration |
| www.ofcom.org.uk | Ofcom |
| www.wapforum.com | Open Mobile Alliance |
| www.sipforum.org | The SIP VoIP protocol is being used within 3G networks and provides scope to create intelligent voice/text/multimedia mobile marketing promotions |
| www.smsforum.net | SMS Forum which controls the SMPP protocol used for SMS activity |
| www.syncml.org | SyncML standard coordination body. SyncML is a key technology for controlling data synchronization over the air or via local connectivity between mobile devices. It is potentially powerful within advanced mobile marketing applications |
| www.text.it | UK Text Messaging initiative |
| www.usshortcodes.com | US Shortcodes |
| www.wikimobidex.org | WikiMobiDex - a one-stop-shop for those on the market for mobile advertising, rich media, content, apps, mobile video, sms platforms, WAP site builders... basically anything and everything "mobile." |
World Wide Web Consortium - has direct control of the XHTML standard upon which WAP is based. W3C also controls the SMIL standard which is a key component for MMS |
