Articles: Academic Review

Education & Training Equals Professionalism: Is It Time to Explore Professional Certification in the Mobile Marketing Industry?
Academic Review: Mobile Marketing: Convergence of Media & Mobile
Academic Review: Mobile Marketing Framework Overview
Academic Review: Overview of Customer Managed Interaction Marketing System Concept and Mobile Marketing’s Fit
Academic Review: Mobile MarketingMessaging via SMS Versus SMTP/Email Channels (iLoop)
Academic Review: Are presidential mobile campaigns at the tipping point?
Academic Review: What is in the data? Leveraging Mobile Ad Network Data
Relationship Power Line Enhanced Transaction to Relationship Marketing Continuum and Insights into the Changing Practices of Mar
Academic Review: Hispanic Mobile Telephony Trends
Academic Review: Customer Experience and Mobile Marketing
Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiati
Mediating effects of Privacy & Preferences Management on Trust and Consumer Participation in SMS Based Mobile Marketing Initiati
Academic Review: Understanding the Common Short Code: Its Use, Administration, and Tactical Elements
Mobile Marketing Research Priorities: Roadmap to Engaging the “Connected Customer”
Academic Review: Mobile Ecosystem & Strategic Alliances-- Practice, Elements, and Framework
Academic Review: Developing an Understanding of Mobile Commerce: A Review Billed to Phone Payment Methods
Academic Review: Consumer Acceptance of Mobile Marketing
Academic Review: Mobile Marketing, Predictions for 2006
Effectiveness of Mobile Channel Additions and A Conceptual Model Detailing the Interaction of Influential Variables
Research Update: Unfolding of the Mobile Marketing Ecosystem: A Growing Strategic Network