Smartphone vs. Non-Smartphone Average Selling Prices (The NPD Group)

Smartphone vs. Non-Smartphone Average Selling Prices
(January-November 2006)





Average smartphone prices ($199) have far exceeded those for non-smartphones (standard cell phones) in the past year, but they were well below the announced price for Apple's upcoming iPhone ($499). Against this backdrop, Apple will face a tough challenge in trying to gain traction among consumers accustomed to lower price points.