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MMA News

  • MMA Publishes Winter Issue of The International Journal of Mobile Marketing
  • Mobile Marketing Association Releases Final Privacy Policy Guidelines for Mobile Apps
  • CURT HECHT, TOBIN IRELAND AND JOE KENNEDY ELECTED TO THE MOBILE MARKETING ASSOCIATION GLOBAL BOARD OF DIRECTORS
  • MOBILE MARKETING ASSOCIATION MAKES IT EASIER TO BUY MOBILE ADS ON SMARTPHONE AND TABLET
  • MOBILE MARKETING ASSOCIATION ANNOUNCES CHANGES TO BOARD OF DIRECTORS
  • REAL MADRID JOINS THE MOBILE MARKETING ASSOCIATION
  • 2011 MMA GLOBAL AND REGIONAL MOBILE AWARDS WINNERS ANNOUNCED
  • MOBILE MARKETING ASSOCIATION WHITE PAPER UNLOCKS THE POTENTIAL OF MARKETING WITH MOBILE BARCODES
  • COMEDIAN ELON GOLD TO ENTERTAIN AT MMA GLOBAL MOBILE MARKETING AWARDS GALA
  • LEARN FROM THE INDUSTRY’S LEADERS AND INNOVATORS AT MMA FORUM LOS ANGELES WORKSHOPS
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Global Events

  • Mobile World Asia 2012(Feb 21st - 23rd, 2012)
  • ad:tech New Delhi 2012(Feb 22nd - 24th, 2012)
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MMA Branch: North America (NA)

Mobile Marketing Association's North American (NA) Branch strives to stimulate the growth of mobile marketing and its associated technologies in the region.

NA: Executive Committee & Board of Directors

 

 

NA Headquarters

New York, New York

+1.646.257.4515 (Phone)
mma@mmaglobal.com

NA Members

Browse our membership directory

Announcements

The MMA’s primary focus is on consumer protection and privacy since industry growth without consumer satisfaction is not sustainable. The MMA therefore strives to align its members and industry stakeholders generally with consumers needs and wants to ensure a positive mobile experience. Learn more

 

Case Studies

  • maurices Mobile Style Club
  • Case Study: Travel & Accommodation
  • Textbooks Are Just A Text Away With Chegg & Waterfall Mobile
  • Oklahoma City Tourist Destination Tabs 7 Media Group for Mobile Solution
  • more

Research

  • 5th Finger's Bricks and Mobile Whitepaper
  • 2007-2010 Mobile Advertising Effectiveness Norms from InsightExpress
  • 2007-2010 Mobile Advertising Effectiveness Norms from InsightExpress
  • Smaato Whitepaper: The Mobile Advertising Ecosystem
  • more

Articles

  • LBS Marketing – Why the Federal Government Cares and What You Can Do About It
  • Mobile Landscape--Mobile LUMAscape
  • Poynt Announces Child Search Partnership with Missing Children Society of Canada
  • Mobile Data Mediation - profiting from the exponential increase in mobile data use
  • more


Education

Consumer Best Practices - United States May 2011 (v6.1)*
A compilation of accepted industry practices, wireless carrier policies and regulatory guidance.

Visit Our Global Education Page

Job Postings

  • VP Sales Mobile Solutions (m/f)
  • VP Partner Sales Mobile Solutions (m/f) with Netbiscuits
  • Director of MobileAd Sales - New York
  • Account Executive- Inside Mobile Ad Sales

Local Councils

There are no Local Councils in the North American Branch. 

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