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MMA News

  • MMA Releases Whitepaper on Rich Media Mobile Advertising
  • Mobile Marketing Association Publishes Whitepaper on Marketing with Ring-Back Tones
  • Europeans Opt for Mobile Banking in Increasing Numbers
  • Mobile Marketing Association Names Lightspeed Research as Official European Research Partner
  • Mobile Marketing Association - Luth Research Survey Finds 17% of All U.S. Adults Use Mobile Banking
  • MMA Restructures to Better Address Regional Needs and Ensure Global Scalability
  • Registration Now Open for Mobile Marketing Association’s U.S. Consumer Best Practices Industry Forum
  • Mobile Marketing Association (MMA) Comments on FCC's Proposed Net Neutrality
  • Mobile Marketing Association Forecasts 2010 Trends for North America and Celebrates 2009 Accomplishments
  • Mobile Marketing Association Announces the Resignation of Mike Wehrs as CEO and President
more

Global Events

  • Social Media Marketing(Mar 15th - 17th, 2010)
  • Symphony Global: M-Commerce World Summit 2010(Mar 16th, 2010)
  • Mobile Upfront – The Upfront(Mar 16th, 2010)
  • Marketplaces 2010(Mar 22nd - 24th, 2010)
  • IIR Conferences – Mobile Internet 2010(Mar 23rd - 24th, 2010)
  • Pacific Conferences Pte, Ltd. – Search Engine Marketing Workshop(Mar 29th - 30th, 2010)
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MMA Branch: North America (NA)

Mobile Marketing Association's North American (NA) Branch strives to stimulate the growth of mobile marketing and its associated technologies in the region.

NA: Executive Committee & Board of Directors

 

 

NA Headquarters

8 West 38th Street, suite 200,
New York, NY 10018

+1.917.558.4427 (Phone)
mma@mmaglobal.com

NA Members

Browse our membership directory

Announcements

The MMA’s primary focus is on consumer protection and privacy since industry growth without consumer satisfaction is not sustainable. The MMA therefore strives to align its members and industry stakeholders generally with consumers needs and wants to ensure a positive mobile experience. Learn more

 

Case Studies

  • Resistance: Resistance II Case Study (AdMob)
  • Land Rover
  • Yamaha WaterCraft Case Study
  • National Geographic Channel Teaches Loyal Viewers New Tricks (2ergo)
  • more

Research

  • Mobile Money Study: A Baseline View January 2010
  • Location-Based Advertising: Peterson Mobility
  • MMA February US Consumer Briefing: Mobile Banking
  • AdMob Mobile Metrics Report - November 2009
  • more

Articles

  • Mobile Marketing Tips: Sharing best practices to help your business grow
  • Millenial Media's Predictions for the “Top 10 in 2010”
  • A Marketer’s Perspective on Mobile Tagging Technology
  • The State of the Industry: Mobile Advertising
  • more


Education

Consumer Best Practices (United States) (December 2008)*
A compilation of accepted industry practices, wireless carrier policies and regulatory guidance.

Visit Our Global Education Page

Job Postings

  • Online Marketing Manager (NY based)
  • Director, Emerging Media - Mobile
  • Account Executive, CNN Mobile
  • Sales Account Manager - Mobile Marketing and Digital Content

Local Councils

There are no Local Councils in the North American Branch. 

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