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MMA News

  • MMA Global Mobile Marketing Awards Deadline Extended
  • MMA Partners with Econsultancy’s JUMP Event to Promote Joined Up Marketing
  • Mobile Marketing Association LATAM Announces September MMA Forum
  • MMA Global Mobile Marketing Awards Deadline Approaching
  • MMA Announces Call for Nominations for Industry’s Leading Global Mobile Marketing Awards
  • New MMA Whitepaper Explores Opportunities in Oversize Ad Units
  • One Week Left Until Mobile Marketers Convene for MMA Forum NYC
  • Mobile Marketers to Convene at MMA Forum NYC for More Than 50 Speakers, Two Session Tracks and New Mobile Experience Lab
  • Mobile Marketing Association Announces Renowned Speakers At MMA Forum New York
  • Mobile Marketing Association Announces New North America Board Leadership
more

Global Events

  • Integrated Marketing Communications in a Social Media Age, Hong Kong(Sep 2nd - 3rd, 2010)
  • Mobile Marketing Forum: LATAM (São Paulo)(Sep 2nd, 2010)
  • MOBILEINNOVATIONWEEK(Sep 13th - 18th, 2010)
  • Appnation(Sep 13th - 14th, 2010)
  • Directional Media Strategies 2010(Sep 14th - 16th, 2010)
  • The Location Business Summit USA(Sep 14th - 15th, 2010)
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MMA Branch: North America (NA)

Mobile Marketing Association's North American (NA) Branch strives to stimulate the growth of mobile marketing and its associated technologies in the region.

NA: Executive Committee & Board of Directors

 

 

NA Headquarters

8 West 38th Street, suite 200,
New York, NY 10018

+1.917.558.4427 (Phone)
mma@mmaglobal.com

NA Members

Browse our membership directory

Announcements

The MMA’s primary focus is on consumer protection and privacy since industry growth without consumer satisfaction is not sustainable. The MMA therefore strives to align its members and industry stakeholders generally with consumers needs and wants to ensure a positive mobile experience. Learn more

 

Case Studies

  • Harley-Davidson Extends Brand Loyalty Through Mobile
  • fring employs Google’s AdSense for Mobile Applications
  • Verizon Wireless Sees Over 150,000 Scans of ScanLife QR Codes
  • AdMob Case Study: Flixster
  • more

Research

  • Smaato Whitepaper: The Mobile Advertising Ecosystem
  • MMA-Luth June 2010 US Mobile Consumer Briefing: Mobile Response
  • Millennial Media’s May 2010 Mobile Mix™
  • Millennial Media’s Mobile Mix™
  • more

Articles

  • Mobile Data Mediation - profiting from the exponential increase in mobile data use
  • Goodbye all-you-can-eat, hello a la carte
  • A Social Twist to Mobile Ads: Leveraging the Fastest Growing Content Category on Mobile Apps and Browsers
  • How to Harness the Power of Mobile Couponing
  • more


Education

Consumer Best Practices (United States) (December 2008)*
A compilation of accepted industry practices, wireless carrier policies and regulatory guidance.

Visit Our Global Education Page

Job Postings

  • Microsoft Mobile Advertising - Senior Marketing Manager for SMB and Local, Global Trade Marketing
  • Product Manager, Mobile NCAA
  • Digital Business Integration Director, CNN.com
  • Specialist Sales Executive

Local Councils

There are no Local Councils in the North American Branch. 

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