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MMA News

  • MMA Publishes Winter Issue of The International Journal of Mobile Marketing
  • Mobile Marketing Association Releases Final Privacy Policy Guidelines for Mobile Apps
  • CURT HECHT, TOBIN IRELAND AND JOE KENNEDY ELECTED TO THE MOBILE MARKETING ASSOCIATION GLOBAL BOARD OF DIRECTORS
  • MOBILE MARKETING ASSOCIATION MAKES IT EASIER TO BUY MOBILE ADS ON SMARTPHONE AND TABLET
  • MOBILE MARKETING ASSOCIATION ANNOUNCES CHANGES TO BOARD OF DIRECTORS
  • REAL MADRID JOINS THE MOBILE MARKETING ASSOCIATION
  • 2011 MMA GLOBAL AND REGIONAL MOBILE AWARDS WINNERS ANNOUNCED
  • MOBILE MARKETING ASSOCIATION WHITE PAPER UNLOCKS THE POTENTIAL OF MARKETING WITH MOBILE BARCODES
  • COMEDIAN ELON GOLD TO ENTERTAIN AT MMA GLOBAL MOBILE MARKETING AWARDS GALA
  • LEARN FROM THE INDUSTRY’S LEADERS AND INNOVATORS AT MMA FORUM LOS ANGELES WORKSHOPS
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Global Events

  • Mobile World Asia 2012(Feb 21st - 23rd, 2012)
  • ad:tech New Delhi 2012(Feb 22nd - 24th, 2012)
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MMA Branch: Latin America (LATAM)

Mobile Marketing Association's Latin American (LATAM) Branch strives to stimulate the growth of mobile marketing and its associated technologies in the region. 

LATAM: Executive Committee & Board of Directors

LATAM Headquarters
Sao Paulo, Brazil

 

LATAM Members

Browse our membership directory

Announcements

Mobile Marketing Forum: Latin America
March 25 & 26 - Hotel Sofitel, São Paulo, Brazil

For more information, please visit www.mobilemarketingforum.com.

Case Studies

  • Challenging the Dutch Market - DSNR Media Group & Mobster Case study
  • AdMob Case Study: Whack em All
  • Unilever Runs Rexona Campaign At Hands Mobile Ad Network
  • 2ergo Enables Mobile Instant Win Promotion for Launch of The Mummy 3 DVD (2ergo)
  • more

Research

  • MOBILE MARKETING BRASIL, 2009/2010
  • El Periodico de la Publicidad
  • ElPublicista
  • Anuncios Publications
  • more

Articles

  • Mobile vs Online Advertising - Leveraging the Differences for Maximum Mobile Profitability
  • It's Time to Go Mobile - A Guide for Mobile Campaign Success
  • A new mobile adnetwork business model
  • Latin America – The Next Big Thing or Already Here?!
  • more


Education

Code of Conduct for Mobile Marketing (Portuguese) (July 2008)*

Code of Conduct for Mobile Marketing (Spanish) (July 2008)*

Consumer privacy standards when marketing to the mobile phone.

Visit Our Global Education Page

Local Councils

Argentina

 

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