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MMA News

  • Mobile Marketing Association (MMA) Comments on Mobile-Giving Efforts for Haiti Earthquake Relief
  • Mobile Marketing Association Acquires AMMB in Brazil
  • Mobile Marketing Association Forecasts 2010 Trends for North America and Celebrates 2009 Accomplishments
  • Mobile Marketing Association Announces the Resignation of Mike Wehrs as CEO and President
  • Mobile Marketing Association Announces 2009 Global Award Finalists
  • Mobile Marketing Puts More Than 550 Million Euros Back Into German Economy
  • FORUM DE MARKETING MÓVIL EN EUROPA REÚNE A LAS MARCAS MÁS IMPORTANTES DEL MUNDO
  • FÓRUM DE MOBILE MARKETING NA EUROPA ATRAI AS MAIORES MARCAS DO MUNDO
  • Mobile Marketing Association Opens Public Review Period for New Version of Global Mobile Advertising Guidelines
  • Mobile Marketing Association Releases New Version of U.S. Consumer Best Practices for Cross-Carrier Mobile Content Services
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Global Events

  • Mobile Research Conference(Mar 8th - 9th, 2010)
  • Social Media Marketing(Mar 15th - 17th, 2010)
  • Six Degrees – Mobile Social Media Forum(Mar 15th, 2010)
  • Symphony Global: M-Commerce World Summit 2010(Mar 16th, 2010)
  • China Mobile Internet Summit 2010(Apr 7th - 8th, 2010)
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MMA Branch: Latin America (LATAM)

Mobile Marketing Association's Latin American (LATAM) Branch strives to stimulate the growth of mobile marketing and its associated technologies in the region. 

LATAM: Executive Committee & Board of Directors

LATAM Headquarters
Sao Paulo, Brazil

terence.reis@mmaglobal.com

LATAM Members

Browse our membership directory

Announcements

Mobile Marketing Forum: Latin America
March 25 & 26 - Hotel Sofitel, São Paulo, Brazil

For more information, please visit www.mobilemarketingforum.com.

Case Studies

  • Unilever Runs Rexona Campaign At Hands Mobile Ad Network
  • 2ergo Enables Mobile Instant Win Promotion for Launch of The Mummy 3 DVD (2ergo)
  • Shell Professional Club (Tedexis)
  • Sprite and the King of Praise (pontomobi interactive)
  • more

Research

  • MOBILE MARKETING BRASIL, 2009/2010
  • El Periodico de la Publicidad
  • ElPublicista
  • Anuncios Publications
  • more

Articles

  • A new mobile adnetwork business model
  • Latin America – The Next Big Thing or Already Here?!
  • Mobile Opportunities for the Financial Sector: The Americas
  • First Brazilian Mobile Marketing Book Released in English & Portuguese


Education

Code of Conduct for Mobile Marketing (Portuguese) (July 2008)*

Code of Conduct for Mobile Marketing (Spanish) (July 2008)*

Consumer privacy standards when marketing to the mobile phone.

Visit Our Global Education Page

Local Councils

There are no Local Councils in the Latin American Branch.

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