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MMA News

  • Mobile Experience Lab Apresenta Cases De Sucesso Interativos a Todos Os Participantes Do MMA Forum (September 2010)
  • MMA Global Mobile Marketing Awards Deadline Extended
  • Mobile Marketing Association LATAM Announces September MMA Forum
  • Mobile Marketing Association LATAM Anuncia Seu Forum Para Setembro
  • MMA Global Mobile Marketing Awards Deadline Approaching
  • Mobile Marketing Association Appoints Marco Lopes as Managing Director for Latin America
  • Rosana Moya Eleita Como Nova Diretora Do Conselho Administrativo
  • Mobile Marketing Association Building-Out Consumer Agency, Brand and Retailer Initiative
  • Mobile Marketing Association (MMA) Comments on Mobile-Giving Efforts for Haiti Earthquake Relief
  • Mobile Marketing Association Acquires AMMB in Brazil
more

Global Events

  • Integrated Marketing Communications in a Social Media Age, Hong Kong(Sep 2nd - 3rd, 2010)
  • Mobile Marketing Forum: LATAM (São Paulo)(Sep 2nd, 2010)
  • MOBILEINNOVATIONWEEK(Sep 13th - 18th, 2010)
  • Appnation(Sep 13th - 14th, 2010)
  • Directional Media Strategies 2010(Sep 14th - 16th, 2010)
  • The Location Business Summit USA(Sep 14th - 15th, 2010)
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MMA Branch: Latin America (LATAM)

Mobile Marketing Association's Latin American (LATAM) Branch strives to stimulate the growth of mobile marketing and its associated technologies in the region. 

LATAM: Executive Committee & Board of Directors

LATAM Headquarters
Sao Paulo, Brazil

 

LATAM Members

Browse our membership directory

Announcements

Mobile Marketing Forum: Latin America
March 25 & 26 - Hotel Sofitel, São Paulo, Brazil

For more information, please visit www.mobilemarketingforum.com.

Case Studies

  • AdMob Case Study: Whack em All
  • Unilever Runs Rexona Campaign At Hands Mobile Ad Network
  • 2ergo Enables Mobile Instant Win Promotion for Launch of The Mummy 3 DVD (2ergo)
  • Shell Professional Club (Tedexis)
  • more

Research

  • MOBILE MARKETING BRASIL, 2009/2010
  • El Periodico de la Publicidad
  • ElPublicista
  • Anuncios Publications
  • more

Articles

  • A new mobile adnetwork business model
  • Latin America – The Next Big Thing or Already Here?!
  • Mobile Opportunities for the Financial Sector: The Americas
  • First Brazilian Mobile Marketing Book Released in English & Portuguese


Education

Code of Conduct for Mobile Marketing (Portuguese) (July 2008)*

Code of Conduct for Mobile Marketing (Spanish) (July 2008)*

Consumer privacy standards when marketing to the mobile phone.

Visit Our Global Education Page

Local Councils

There are no Local Councils in the Latin American Branch.

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