Google: Upgrading to enhanced campaigns sees Offerum’s sales on mobile devices grow by 85%

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Google: Upgrading to enhanced campaigns sees Offerum’s sales on mobile devices grow by 85%
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Offerum Campaign

Offerum Campaign

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Our Mobile Planet Research - Italy

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Learn the key findings on how smartphones have transformed core consumer behavior, from how we shop, keep ourselves entertained and navigate the world. Reports are available for the 26 countries in the most recent 2012 wave of research.
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Mobile Marketing Association Appoints Mike Wehrs as President and CEO

- Mobile Veteran Brings Wealth of Global Experience as MMA Expansion Continues in 2009 -

Video: Interview wth Mike Wehrs

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MMA Leads Development of Mobile Channel, Going Global in 2008

Membership Grows by More Than 40% in 2008

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2008 Global Mobile Marketing Awards Celebrates Finalists and Winners

New York; London, UK; Singapore and Sao Paulo, 14 November 2008 — The Mobile Marketing Association (MMA) (, which globally promotes the development and sustainability of the mobile marketing industry, announced the winners of its Fourth Annual Global Mobile Marketing Awards. The award ceremony was held on November 13 in San Diego, at the Annual Global Awards dinner and ceremony that marked the conclusion of the MMA's Mobile Marketing Forum (

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Mobile Marketing Association Announces 2007 Global Award Finalists

Impact of Mobile Marketing Visible Through Increased Volume and Quality of Global Submissions

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Italian Mobile Entertainment Leader buogiorno Selects Vidiator Xenon Streamer and Encoders as its Technology


Italian Mobile Entertainment Leader Buongiorno Selects Vidiator Xenon Streamer and Encoders as its Technology
WAP Ring-Tone Preview Service using Streaming Music Playlists is an Industry First; First Mobile Streaming Installation by Buongiorno; Vidiator Encoder Replaces Competitor’s
Bellevue, WA – Aug 27, 2007 - Solidifying its position in the content aggregator market, Vidiator® today announced its award-winning mobile multimedia Xenon™ Streamer was chosen as a first-time mobile streaming installation by Buongiorno. With this announcement comes an industry first – Buongiorno will use Xenon’s server-side playlist feature to allow subscribers to sample WAP-based ring-tones before they buy. Using Xenon Streamer, customers can also dynamically create personal server-side music playlists from their preferred ring tones, or mix and match music clips through Buongiorno’s Internet website and immediately, seamlessly listen to their streamed playlist using the standard 3GPP streaming player on their handsets, offering an alternative to mp3 players and music downloads.
Buongiorno (Italy, MTAX STAR: BNG) is a multinational leader in digital entertainment, partnering with over 80 leading carriers in 30 countries, serving over 60 million customers. Buongiorno works with all the major movie companies and distributes for all the major record labels. Vidiator ( is a leading platform and hosted services provider for the end-to-end delivery of live and on-demand TV, radio and 3G multimedia content to mobile devices.
“Vidiator’s encoders provide the highest quality, carrier-grade content encoding we’ve seen, enabling us to offer the best to our customers,” said Ulderico Arcidiaco, CTO of Buongiorno. “The new installation of Xenon Streamer enables us to offer a much-requested ring-tone sampling service, which we anticipate will increase our revenue. Xenon Streamer also enables server-side, user-generated music streaming services, which we believe will be popular. Assuming this installation goes well, we plan to expand the use of Xenon Streamers in future deployments.”
Xenon Offline Encoder offers content providers and subscribers the highest quality multimedia encoding for mobile devices. It is fully compliant with all applicable international standards, allowing for real-time conversion of all current analog or digital audio and video signals. Capable of encoding media clips into 3GPP and 3GPP2-standard formats for compatibility with all standards-compliant mobile handsets, Xenon Encoders have been selected by major operators around the world for their high quality and optimized encoding algorithms. Xenon Encoders provide superior encoding required by any WAP- or Web-based content aggregator or provider who wants to distribute mobile content.
“Buongiorno’s installation is another example of first-tier content aggregators using Xenon Streamer and Encoders for mobile audio and video streaming,” said Connie Wong, Vidiator CEO. “In Xenon Streamer, Buongiorno will find a carrier-grade, robust, handset-agnostic, feature-rich platform which will open additional rich-media revenue opportunities for them beyond the ring-tone sampling service. Vidiator is committed to the success of mobile multimedia by delivering the industry’s best and most advanced mobile multimedia technologies and solutions.”
The Xenon Product Line includes Xenon Streamer, Xenon Offline Encoder and Xenon Live Encoder. Xenon Streamer enables media-on-demand and live broadcasting for live events and mobile TV. Xenon Offline Encoder facilitates the highest quality multimedia encoding for mobile devices with its optimized encoding algorithm, while Xenon Live Encoder encodes and streams any analog video signal including a TV channel or any camera feed. Xenon Streamer is the first music service platform in the world to have music streaming playlist with Fast Track Switching, and the first mobile TV service platform to have Fast Live Channel Switching with H.264 at QVGA encoding quality. Xenon Streamer enables ad insertion and personalization.
About Buongiorno Group
Buongiorno (Italy, MTAX STAR: BNG) is a multinational leader in digital entertainment. Buongiorno is the #1 worldwide in the mobile value-added services area, the market leader in Europe and the United States, and has recently opened operations in emerging markets such as Latin America, Middle East and Africa. Buongiorno operates in Russia and Pacific Asia through a Joint Venture with the Japanese group Mitsui & Co., Ltd.  Buongiorno operates with two business lines: value-added services for wireless and wired consumers (Consumer Services) – distributed through the brand BLINKO as well as through partnerships with leading telecom companies and the most important media groups – and digital marketing services (Marketing Services). For more information, see
About Vidiator
Vidiator is a leading platform provider for the end-to-end delivery of live and on-demand TV, music and 3G multimedia services and content to mobile devices. Vidiator pioneered mobile multimedia technology research and development, specializing in streaming, encoding, transcoding, 3D messaging and mobile TV solutions. Vidiator’s Xenon carrier-grade mobile streaming platform is network and handset agnostic, does not require a media player, and delivers profitable mobile music streaming and content downloads, with features including patented Streaming Playlist with Fast Track Switching, Fast Channel Switching, Stop-N-Go and Bookmark. Vidiator, whose platforms are deployed in 20+ countries on four continents, with customers like AT&T, Sprint, NTT DoCoMo, “3,” Vodafone and PCCW, is headquartered in Bellevue, Washington, USA with offices in England, China, Korea, Spain and Italy. Experience Vidiator online at
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Martin Levy
Martin Levy Public Relations for Vidiator
Darcy Shurin
Eleonora Villanova
Global PR and Events Executive, Buongiorno Group