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MMA News

  • Alcatel-Lucent Joins Mobile Marketing Association's Premium Membership Tier
  • Europeans Opt for Mobile Banking in Increasing Numbers
  • Mobile Marketing Association Names Lightspeed Research as Official European Research Partner
  • Mobile Marketing Association - Luth Research Survey Finds 17% of All U.S. Adults Use Mobile Banking
  • Mobile Marketing Association Forecasts 2010 Trends for North America and Celebrates 2009 Accomplishments
  • Mobile Premier Awards Secure Unprecedented Mobile Marketing Association Sponsorship of Best Start Up in Marketing Category
  • Mobile Marketing Association Announces the Resignation of Mike Wehrs as CEO and President
  • Mobile Marketing Association Establishes Local Presence in Turkiye
  • Mobile Marketing Association Announces 2009 Global Award Finalists
  • Mobile Marketing Association Partners with BVDW to Launch MMA Germany
more

MMA Branch: Europe, Middle East, Africa (EMEA)

Mobile Marketing Association's European (EUR) Branch strives to stimulate the growth of mobile marketing and its associated technologies in the region. 

EUR: Executive Committee & Board of Directors

 

 

 

EUR Headquarters

111 Buckingham Palace Road
London SW1W 0SR UK
+44 20 7340 8744 (Phone)
+1.303.223.0088 (Fax)
europe@mmaglobal.com

EUR Members

Browse our membership directory

Announcements

Join Us for the Mobile Marketing Forum: Europe (Berlin) - September 9 & 10, 2009

In the next few years, revenues from mobile advertising will outstrip web advertising, as the mobile platform becomes the most utilised and personalised channel in the world. With the mobile marketing industry set to be worth $1.72 billion in 2008 rising to $12.09 billion in 2013, (source: Informa Telecoms & Media), don’t miss the opportunity to hear leading brands discuss their plans for mobile and the growth potential for mobile in the region.

Learn More

Case Studies

  • TimeOut London iPhone Application
  • MEview: Cross Platform User Generated Content (TigerSpike)
  • Peugeot 3008 Global Mobile Site: Enhanced Touchscreen Functionality
  • Behavioural targeting pays off (Yonder Mobile Media)
  • more

Research

  • MMA UK, France, and Germany February Consumer Briefings: Interest in Mobile Banking
  • Mobile Research Data SA: Useful extractions from Amps
  • Exposure 2 Research - Orange UK
  • Worldwide Study Indicates Strong Consumer Demand for a Better Mobile Web
  • more

Articles

  • How mobile advertisers can become user’s best friend
  • Mobile Web Africa
  • Mobile Advertising will even make it in a conservative advertising market like Austria
  • Mobile advertising needs AD-ready phones
  • more


Education

EUR-specific content is coming soon.

Visit Our Global Education Page

Local Councils

Austria
France
Germany
Ireland
South Africa
Spain
United Kingdom

 

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