The MMA will be launching a Local Council initiative in India to respond to the growing requests to serve local mobile marketing needs and communities.

The Indian Local Council will be created under the Asia Pacific (APAC) Branch.

Contact Info

Rohit Dadwal

rohit.dadwal@mmaglobal.com

Since formalizing the launch of the APAC Branch in February 2007, we have achieved the following success highlights:

• The launch of the Annual Attitude & Usage Study for Selected APAC Markets (November 2008). The full research is available to members only.
• Collaborated with other regions to launch the MMA Global Mobile Advertising Guidelines (www.mmaglobal.com/mobileadvertising.pdf) and the Global Mobile Advertising Overview (www.mmaglobal.com/mobileadoverview.pdf) (April 2008).

more

India-specific content is coming soon.

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