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MMA News

  • Mobile Marketing Association - Luth Research Survey Finds 17% of All U.S. Adults Use Mobile Banking
  • MMA Restructures to Better Address Regional Needs and Ensure Global Scalability
  • Asia on the rise: MMA predicts ten trends for mobile telecommunications in Asia that will dominate in 2010
  • Mobile Marketing Association Forecasts 2010 Trends for North America and Celebrates 2009 Accomplishments
  • Mobile Marketing Association Announces the Resignation of Mike Wehrs as CEO and President
  • Rednano Mobile uses breakthrough technology to point shoppers to best deals nearby
  • Affordability, Functionality Drive Mobile Growth in Asia
  • Mobile Marketing Association Recognises Innovation in Asia Pacific
  • Mobile Marketing Association Announces 2009 Global Award Finalists
  • Mobile Marketing Puts More Than 550 Million Euros Back Into German Economy
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Global Events

  • Mobile Research Conference(Mar 8th - 9th, 2010)
  • Social Media Marketing(Mar 15th - 17th, 2010)
  • Six Degrees – Mobile Social Media Forum(Mar 15th, 2010)
  • Symphony Global: M-Commerce World Summit 2010(Mar 16th, 2010)
  • China Mobile Internet Summit 2010(Apr 7th - 8th, 2010)
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MMA Branch: Asia Pacific (APAC)

Mobile Marketing Association's Asia Pacific (APAC) Branch strives to stimulate the growth of mobile marketing and its associated technologies in the region.  

APAC: Executive Committee & Board of Directors

APAC Headquarters
Singapore
apac@mmaglobal.com

 APAC Members

Browse our membership directory

Announcements

India Local Council
The MMA has launched its Local Council initiative in India to respond to member interest in the region. The Local Council will focus on initiatives related to networking and education. If you are interested in participating, please contact Rohit Dadwal, MMA Managing Director for APAC at rohit.dadwal@mmaglobal.com.
 

Case Studies

  • Autoweek iPhone App Case Study from AdMob
  • USJournal continue to partner with mKhoj to expand campaign horizon owing to record breaking success in Indonesia (mKhoj)
  • Reebok rides the high waves of IPL (mkhoj)
  • Kholega Toh Milega (Mobile2Win)
  • more

Research

  • Use of Wireless Features among subscribers in Japan and the US (The NPD Group)
  • more

Articles

  • Mobile advertising campaigns: Precision like no other medium
  • The Power of the 4th Screen Downunder


Education

APAC-specific content is coming soon.

Visit Our Global Education Page

Local Councils

India

 

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