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Proximity Committee
The Proximity Committee will establish guidelines around proximity services to ensure a consistent and positive consumer experience that will make proximity services a viable communications channel for brands and media owners. The scope of proximity currently includes bluetooth, NFC, WiFi and location services.
Co-Chairs
The Proximity Committee is chaired by:
- Alberto Benbunan Garzón, Mobile Dreams Factory
- Daniel Rosen, AKQA Mobile
Committee Forum (Members Only*)
For additional information, and ongoing activity, please select the link below:
*You must be logged in with your MMA Member name and password.
For information on all committee initiatives, please contact committees@mmaglobal.com.
