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Measurement
MEASUREMENT COMMITTEE
The Measurement Committee’s charter is to provide global leadership in the following areas: (1) Advertising Currency Definition & Quantification, (2)
Recent Publications
Mobile Measurement Ad Currency Definitions (November 2008)*
A set of definitions for the measurement of mobile media advertising currency.
Co-Chairs
The Global Measurement Committee is chaired by:
- Rachel Walkden, Ringleader Digital
Committee Forum (Members Only*)
For additional information, and ongoing activity, please select the link below
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For information on all committee initiatives, please contact committees@mmaglobal.com.






