Measurement

MEASUREMENT COMMITTEE
The Measurement Committee’s charter is to provide global leadership in the following areas: (1) Advertising Currency Definition & Quantification, (2) Mobile success definition as part of cross media marketing mix, and (3) White Paper/Education on importance of measurement to brand marketer engagement of mobile channel.

Current Activity

The Measurement committee is collaborating with partner organizations including the IAB-US and the MRC in the creation of Global Mobile Ad Measurement guidelines due for publication in mid-2010. These guidelines will be based on the Ad Currency Definitions document released by the MMA in 2008.  The guidelines will initially address two channels: Mobile Web and Messaging. Committee members will participate as reviewers, and can volunteer to contribute on one of two very active joint task forces.  The task forces meet monthly.

Recent Publications

Mobile Measurement Ad Currency Definitions (November 2008)*
A set of definitions for the measurement of mobile media advertising currency.

Co-Chairs

The Global Measurement Committee is chaired by:

• Rachel Walkden, Ringleader Digital
  

Committee Forum (Members Only*)

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Measurement Committee Forum

 
For information on all committee initiatives, please contact committees@mmaglobal.com.