Measurement

MEASUREMENT COMMITTEE

The Measurement Committee’s charter is to provide global leadership in the following areas: (1) Advertising Currency Definition & Quantification, (2) Mobile success definition as part of cross media marketing mix, and (3) White Paper/Education on importance of measurement to brand marketer engagement of mobile channel.

Recent Publications

Mobile Measurement Ad Currency Definitions (November 2008)*
A set of definitions for the measurement of mobile media advertising currency.

Co-Chairs

The Global Measurement Committee is chaired by:

• Rachel Walkden, Ringleader Digital
  

Committee Forum (Members Only*)

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Measurement Committee Forum

 
For information on all committee initiatives, please contact committees@mmaglobal.com.