Latin American Mobile Revolution - 2009

Convergence moves to cells. How does the business develop?

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Mobile Broadband Monetization

The mobile telephony industry imposes ongoing challenges. Operators’ goals, set two years ago, included the development of mobile broadband. In order to do so, investments in infrastructure should go on.

But, at the same time, value added services emerge being it unclear how users are going to receive them, or how the increasing players in the wireless world are to monetized them. Among the certainties and puns, the Latin American Mobile Revolution, 6th edition of the event yearly organized by Grupo Convergencia, is the meeting point of the industry leaders, where distractions are not allowed.

Again, it is necessary to define the infrastructure needed for mass mobile broadband communications. While a new ecosystem of handsets is deployed, the best mobile Internet experiences for users and the possibility of being always hooked and on the move are enabled. Netbooks are a boom and compete with the Smartphone. Users have a number of accessories to expand the features of the cell, and use them. The desktop is now in the woman’s bag, in the gentleman’s pocket and in the rucksack of digital freaks.

What do consumers want and are willing to pay? Music is a feasible attraction. The cell is there. All play on the small screen. TV is the hope. Marketing and advertising are still looking for their path. The mobile office is increasingly widespread in a world of connected labor forces.

A new challenge comes in: What are the strategies to follow in crisis and uncertainty times?

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