Online Publishers Association Unveils New Research: “A Sense of Place: Why Environments Matter”

June 17th
Chicago at the Wit Hotel

The Online Publishers Association (OPA) 2010 Eyes on the Internet tour, now in its seventh year, is designed to update senior executives in the advertising, marketing and publishing communities on the most recent research and trends in online media and marketing. This year's Eyes on the Internet tour will debut “A Sense of Place: Why Environments Matter,” which explores how environment impacts advertising receptivity and response

Reasons for Attendance:  Audience members will be among the first to see the new research findings and hear a panel of marketing, agency and publishing experts provide powerful insights on topics such as:

• Are online environments perceived differently by consumers – and what impact does that have on brands’ messages?
• Does how consumers view media brands’ strengths impact how they respond to advertising?
• What are the implications for brands when audiences make an emotional connection with a media site?
• Should it matter to advertisers if consumers “engage” with content?

Contact Info: plamont@online-publishers.org

Registration Links: To register for any of the free 2010 Eyes on the Internet breakfast events, visit www.online-publishers.org/eyes10

Member Discount: this is a free research presentation, panel discussion and Q & A session.