Dr Robert Groves, Director of the U.S. Census Bureau
Kathy Kline, Director of Human Experience, Starcom MediaVest Group
Artie Bulgrin, Senior Vice President of Research + Analytics, ESPN
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Program highlights include:
Discover what is needed next from audience measurement with our CMO panel.
Get real about cross-media metrics, with panelists from MTV, Rentrak, Carat, Sapient and Starcom.
Get a grip on social media Facebook is set to aggregate other social sites for a more robust social media platform. How will it be measured? Panelists from Facebook, Google, Pandora, Yahoo! and Keller Fay Group take you to this new dimension.
Learn about the ramifications of new government privacy regulations from panelists including Network Advertising Initiative, Venable LLP, The Progress and Freedom Foundation and the IAB.
Plus, 32 proprietary research papers selected from over 80 submissions form the central core of new learning that is the hallmark of AM 5.0.
