Mobile Upfront – The Upfront

Mar 16 2010 - 09:00
Mar 16 2010 - 18:00
US/Eastern
March 16, 2010
9:00 am - 6:00 pm
New York, New York

Event Overview: 
Mobile has arrived. It is the new battle ground for media; share of mind; and share of wallet.

And with its emergence comes the first-ever Mobile Upfront.
 

 
MMA Members receive $50 off event.
 Learn more by logging into the
 members' only site.
 
 (under Members Only Offers)
 
The Upfront is 2010’s quintessential thought leadership showcase offering senior advertising & media industry leaders actionable insights on “All Things Mobile.”

Among the broad areas the program will tackle is the emergence of Mobile media with a focus on:

Creative, Content, Measurement, Targeting, Technology and most importantly, Monetization.

Program Inclusions:
  • Aegis, Havas, IPG, Omnicom, and WPP led panels to reveal mobile plans for 2010 and beyond
  • Brands reveal what’s on their mobile minds
  • Latest in targeting and metrics
  • Leading edge creatives on what works and what’s next in the mobile arena:

Contact info:  info@mobileupfront.com
Register here

The Upfront is 2010’s quintessential thought leadership showcase offering senior advertising & media industry leaders actionable insights on “All Things Mobile.”