OVERVIEW Marketplaces is the BIA/Kelsey conference that focuses on the fast growing opportunities in local vertical media and advertising. Since Marketplaces was first introduced in 2007, new social and mobile applications and functionality have dramatically changed the end game in the space. It isn’t (only) about classifieds and coupons anymore.
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Indeed, in some ways, Facebook, user reviews, video clips, blogs, dynamic offers, iPhone apps, pay-for-performance and leads management software are as important as traditional advertising. In 2010, the seachanges in the industry have made the conference more important than ever. It is, in fact, the only conference that specifically focuses on innovation and new revenues for vertical media.
REASONS TO ATTEND
Mobile Vertical SuperForum: With an outstanding lineup of unique and innovative companies focusing on all important mobile verticals, the “SuperForum” at Marketplaces will advance the thinking of how the intersection of mobile and verticals continues to change the interactive local media landscape. Attendees will hear from industry leaders through a kick-off address, product demos and deep discussions on the growing opportunities in mobile.
Superb Networking Opportunities: BIA/Kelsey conferences are where deals get done among the top players in the local media/advertising business. Marketplaces 2010 offers access to hundreds of top executives from across the local media landscape.
Market Intelligence: Attendees will hear from BIA/Kelsey analysts about their latest research on local media and advertising trends.
REGISTRATION LINKS Conference Information here Conference Registration here
