Sorry, flash is not available.
Symphony Global: M-Commerce World Summit 2010
Mar 16 2010 - 09:00
Mar 16 2010 - 17:30
Asia/Singapore
| Event Overview Mobile Marketing, Advertising and Commerce Workshop: Tools for Navigating the Industry Ecosystem A Hands-On and In-Depth Study of Mobile Marketing Best Practices,Industry Ecosystem Structure, Players and Business Models Registration begins from 8.30am. Workshop will be from 9.00am to 17.30pm with a one-hour lunch break and half-an-hour breaks for morning tea and afternoon refreshments. |
| |
Objective The practice of mobile marketing is growing rapidly throughout the world. Over 4 billion people worldwide carry a mobile phone and there are nearly 6 billion other mobile-enabled devices in use. This abundance of mobility is fostering a burgeoning marketplace, a marketplace with global reach and local relevance for consumers and businesses alike. Estimates vary, but it is evident that mobile marketing, both as a direct medium and enabler of traditional sales and marketing channels, is on its way to being a multi-billion dollar industry. A significant challenge for many businesses, however, is figuring out how to leverage mobile marketing to engage and service their customers and who they should work with to optimize profits while doing so. Over the last decade a robust and vibrant ecosystem has emerged to enablemobile marketing. The mobile marketing ecosystem is comprised of a complex network of disparate people, activities, enterprises, policies, regulations and technologies. Consumers, brands, enterprises, marketers, advertisers, content owners, media publishers, traditional and digital media enterprises, applications providers, wireless carriers, trade associations, governments and a host of other core and enabling players makeup the mobile marketing ecosystem. They have all come together to make mobile marketing what it is today and to set the foundation for it to fulfill the possibilities of the future. This workshop provides participants with an in depth understanding of mobile marketing, advertising and commerce practices. It illustrates these practices through an interactive session that focuses sharing details on the industry structure, market data and case studies. Reasons for Attendance Benefits of Attending In this workshop, participants will obtain information on the latest developments in the global mobile marketing & advertising industry. They’ll learn,
Contact Info | ||
