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  4. Mobile Marketer Masterclass - San Francisco & New York

Mobile Marketer Masterclass - San Francisco & New York

September 2, 2015
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Want to be a Master in Mobile Marketing? Join us this September.

Become a certified mobile marketing master at this deep-dive workshop. This session is for those who are serious about taking their mobile marketing automation education to the next level.   By the end of these sessions, you WILL be a certified mobile marketer, as we focus on best practices paired with use cases: 

How to optimize the first time user experience (FTuE) ­   

  • How to use funnels and custom events to understand the FTuE 
  • Guide users to the right features with In­app Messaging 
  • How to generate just­-in-­time tutorials 

Rating: Increasing your appstore rating  

  • Which users to target with AppStore Rating prompts 
  • Using Net Promoter Score (NPS) campaigns 
  • Where / when inside the app to display this dialog 
  • How to make sure you always have happy users to rate the app  

Engagement: Increasing mobile engagement ­ 

  • Understanding which features are associated with engagement 
  • Getting users to the aha moment for your app 
  • When to use push notifications vs in­app messaging 
  • Nurture campaigns : how to keep users engaged. 

Re­engagement: How and when to use Push Notifications ­  

  • Understanding user engagement / re­engagement patterns 
  • Engagement rates ­ how to increase engagement rates 
  • Opt­in rates ­ how to increase opt­in rates 
  • Empowering the marketer to understand the tone of messaging 

Location/Localization/Geolocation ­ 

  • How to get increase location opt­in rates 
  • Targeting users with language and culturally relevant messaging 
  • Relevant Real­world campaigns using Geolocation

 

Please contact [email protected] if you have any questions, suggestions, or comments prior to the class. We look forward to seeing you there! 

San Francisco: 9/10/15 – SF Greenspace, 657 Mission Street, Suite 401, San Francisco

Developer Session #1

9:30 AM – 12:00 PM

http://bit.ly/MobileMasterclassSF

 

Marketers Session #2

3:00 PM – 5:30 PM

http://bit.ly/MobileMarketerMasterClassSF

 

NYC: 9/22/15 – Convene Conference Center, 730 Third Avenue (Between 45th & 46th), Flatiron Room; 18th Floor, NY, NY

Developer Session #1

9:30 AM – 12:00 PM

http://bit.ly/MobileMasterClassNYC

 

Marketers Session #2

3:00 PM – 5:30 PM

http://bit.ly/MobileMarketerMasterClassNY