Los Angeles – November 17, 2009 – The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the launch of the MMA Global Research Panel, the industry’s first research capability to collect data via the mobile channel. Produced in partnership with Kinesis Survey Technologies, the panel is designed to provide brands and agencies with deep, actionable insights into marketers’ integrated mobile campaigns, objectives and outcomes.

The MMA Global Research Panel facilitates an ongoing dialogue and produces regular reports, available exclusively to MMA members and participating brands and agencies. These reports provide fresh insight, based on questions asked of mobile marketers about their perceptions of the mobile channel, such as which mobile platforms they are using or not, how much they are spending and what results they are seeing.

This is a major improvement over the research currently available today offering marketers:

• An objective forum to ask and answer questions directly with peers
• Global reach to facilitate sharing across regions and business models
• Mobile-enabled survey capability to address marketing challenges on the go

“This is the first branded research panel for business decision-makers expressly designed so executives can answer mission-critical questions directly on their mobile handsets,” said Peter Johnson, vice president of market intelligence and strategy for the MMA. “It’s the first of its kind. This mobile-enabled panel is the latest membership benefit demonstrating MMA’s commitment to providing the marketing community with innovative tools for integrating the mobile channel into their overall marketing campaigns.”

In addition, consumers benefit from the dissemination of fact-based mobile marketing best practices within the advertising community. The MMA Global Research panel will provide brands, agencies, content providers, operators, entertainment and media companies with the mobile market intelligence that’s critical for ensuring the relevance of their integrated campaigns.

Brands and agencies who are interested in learning about mobile marketing as part of this new mobile-enabled research panel may inquire with [email protected].

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over 40 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe, Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

FOR MORE INFORMATION:

MMA North America
Valerie Christopherson or Kate Mossbarger
Global Results Communications (GRC)
+1 949 608 0276
[email protected]