December 1, 2015
Further Bolsters Importance of Mobile Marketing to Consumer Engagement
(NEW YORK, NEW YORK) December 2, 2015 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of five new industry leaders to the North American Board of Directors, as well as renewals of a number of members for another term.
Elected by the MMA’s North America membership, new board members will serve a two-year term beginning immediately. The new board members and re-elected board members include:
- Jay Altschuler, VP, Media & Partnerships, Samsung (NEW)
- Michael Donnelly, SVP, Group Head Global Digital Marketing, MasterCard
- Jay Emmet, General Manager, OpenMarket
- Marc Fonzetti, Director, Media Strategy & Investment, Verizon (NEW)
- Monica Ho, Head of Global Marketing, Infrastructure, xAd
- Gail Horwood, VP, Worldwide Digital Strategy, J&J Consumer & Personal Products (NEW)
- Monu Kalsi, VP, Head of Digital Marketing, Zurich North America (NEW)
- Duncan McCall, CEO & Co-Founder, PlaceIQ
- Robert McDowell, SVP, Global Distribution, Choice Hotels (NEW)
- Tim Reis, Director, Performance Solutions Activation, Google
- Douglas Rozen, Chief Innovation Officer, MXM
- Amit Shah, SVP - Online Marketing, Mobile & Social, 1-800-Flowers.com
- Jeremy Steinberg, Global Head of Sales, The Weather Company
- Virginia Suliman, Vice President - Websites, Hilton Worldwide
- Tatyana Zlotsky, Vice President, Digital Acquisition, American Express OPEN
“Being able to tap into the best and brightest minds across many industries is what makes the MMA so special, and I am honored to work with this impressive group of NA Board Members,” said Michael Donnelly, Chairman North America Board and SVP, Group Head Global Digital Marketing, MasterCard. “We live in a socially-connected world where no marketing plan is complete without mobile. The MMA not only provides the thought leadership, but also the tools necessary for our members to scale their mobile investment strategically and effectively.”
Continuing board members, whose terms were not up for re-election include:
- Tom Cramer, VP, Associate Partner, Razorfish/ Rosetta Consulting
- Kimberly Gnatt, Global Group Director, Digital Marketing, The Coca-Cola Company
- Danielle Lee, VP, Commercial Marketing, VEVO
- Rich Muhlstock, Chief Operating Officer Marketing, E*TRADE
- Lou Paskalis, Senior Vice President; Enterprise Media Executive, Bank Of America
- Babs Rangaiah, VP, Global Media Innovation & Ventures, Unilever
- Brandon Rhoten, VP Advertising, Media and Digital, The Wendy's Company
- Steven Rosenblatt, Chief Revenue Officer, Foursquare
- Stephanie Sarofian, VP, Executive Director, Agency & Brand Development, InMobi
“This impressive group of leaders is on the front lines of marketing and technology and I am thrilled to welcome each of them to the North American Board,” said Greg Stuart, CEO of MMA. “Their collective treasure chest of experience will help the MMA drive against our mission to empower marketers to navigate and succeed in the mobile channel and deliver increased value to our broad North America member base through the leadership of critical industry programs.”
About the Mobile Marketing Association (MMA)
The MMA is the world's leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA's mission are four core pillars; to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.
Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include: American Express, AT&T, Colgate-Palmolive, Dunkin' Brands, Facebook, Ford Motor Company, Foursquare, Google, Group M, Hewlett Packard, Hilton Worldwide, iHeartMedia, Johnson & Johnson, Kellogg Co., MasterCard, McDonalds, Mondelez International, Inc. Pandora Media, Pinterest, Procter & Gamble, Razorfish, R/GA, Starcom Worldwide, The Coca-Cola Company, The Weather Company, Unilever, Visa, VEVO, Vodafone, Walmart, xAd and many more. The MMA's global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For more information about the MMA please visit www.mmaglobal.com.
