New York, NY August 26, 2014 -- The Mobile Marketing Association (MMA), the leading global trade group for mobile marketing, today released the finalists for the coveted 2014 Regional Smarties™ Awards for both LATAM and North America. 

 

The shortlist is in addition to the recently announced Global Smarties Awards finalists and reflects the importance of mobile as central to a brand’s marketing mix. Now in its tenth year, the Smarties regional and global programs provide very tangible benchmarks around mobile marketing creative and effectiveness. 

 

“The MMA Regional Smarties Awards Program reflects a movement afoot around the explosive mobile marketing industry,” said Sheryl Daija, Chief Strategy Officer, MMA. “One thing is very clear - those brands that are investing heavily in pushing the mobile envelope are leapfrogging their competition in significant ways forging much stronger bonds and loyalty with their consumers.”

 

“Each year that passes by the mobile industry gets stronger and more mature in LATAM and is a good reflection of how brands and agencies are embracing mobile to transform their businesses and get closer to their consumers,” said Fabiano Destri Lobo, MD, MMA LATAM.

 

The 2014 Smarties shortlist include the following submissions:

 

 

• Ford for 2013 Ford Fiesta Movement

• Dunkin’ Donuts for Dunkin’ Donuts: Running With Friends

• Procter & Gamble Pantene for Pantene Weather Program

• USA TODAY for USA TODAY ‘Know Your News Sources’ dinner party digital game

 

 

• 1-800-FLOWERS.COM for 1-800-FLOWERS.COM Mobile Marketing

• OpenTable for dynamic Personalized Retargeting for Mobile App Users

• Pernod Ricard for The Cask by The Glenlivet

• The Home Depot for The Home Depot Black Friday Mobile Campaign

 

• Greater Fort Lauderdale Convention & Visitors Bureau for Goodbye Chilly. Hello Sunny.

• NCAA Digital for NCAA March Madness Live

• Outspoken for Passbook by Outspoken

• Ferrero Canada Ltd / TIC TAC for TIC TAC Flavour Faceoff

 

• NAMI NYC Metro for I Will Listen

• PETA for PETA Taps Integrated Mobile Campaigns to Rally Viral Advocacy and Help Animals

 

• Walgreens for Balance Rewards

• Kenneth Cole for Mankind by Kenneth Cole Google Glass App

• Trellie Inc. for Mob – Influencer Campaign

• Nike for Win the Hour

 

 

• Dunkin’ Donuts for #DunkinReplay

• Citi for Citi Bike

• Procter & Gamble Pantene for Pantene Weather Program

• The Weather Channel for The Weather Channel App for iPhone

 

• NAMI NYC Metro for I Will Listen

• Marriott Rewards for Marriott Mobile Check-In

• Sony Electronics for SONY 4K ULTRA HD TV LAUNCH

• Applebee’s for Spicing Things Up Cross-Platform

 

• Sony Music for Sony Records, IPG Media Lab and Kik Launch First Global Music Marketing Campaign with One Direction

 

• Norman Parathyroid Center for Calcium Pro

• Citi for Citi Bike

• Glasses.com for Laura Cartier

• Nike for The Nike SB App

 

• BlueCross BlueShield of Tennessee for BCBST.com Redesign

• Lincoln for Lincoln.com Mobile Site Redesign

• Sam’s Club for Sam’s Club 2013 Holiday Mobile Web Initiative

 

• BENGAY® for BENGAY – CHAMPIONING MOVEMENT, IN THE MOMENT

• Robert Mondavi – Private Selection for Robert Mondavi – Private Selection

• Taco Bell for Taco Bell Breakfast Launch

• FamilyShare Network for Tamagotchi LIFE

 

• Jack in the Box for “Late Night Slot Machine”

• Lincoln for 2013 MKZ/29HD Tablet Magazine Integration

 

• Lincoln for 2013 MKZ/29HD Tablet Magazine Integration

• JetBlue for Air on the Side of Humanity

• Ford for Ford Transit Combinator

• Procter &Gamble  / Oral-B for Oral-B Bluetooth-Connected Electric Toothbrush and Application

• Purina for Purina Trust

 

• Little Caesars for Little Caesars

• Panera Bread for Panera Bread Favorites

• Procter & Gamble Pantene for Pantene Weather Program

• Marriott International / Renaissance Hotels for SUN ACTIVATED ADVERTISING

 

• 1-800-FLOWERS.COM for 1-800-FLOWERS.COM Mobile Marketing M-Commerce

• Sam’s Club for Sam’s Club 2013 Holiday Mobile Web Initiative

 

• Disney for Disney Infinity

• Macy’s for Macy’s Inc. Tablet Lookbook

• Subaru of America, Inc. for Subaru Motorsports Mobile App

 

 

 

• DeVry Brasil for DeVry Study Monitor

• Televisa for Televisa

• Coca-Cola for Volvamanos Locos

 

Claro for Talion

 

• Casa da Criança Santo Amaro for WhatsApp Storytellers

 

 

• Reckitt Benckiser / SBP for Adsmovil

• Penguin Books Companhia das Letras for Listen Literature

• Televisa Televisión for Televisa

• Consejo de Promocion Turistica de Mexico for visit Mexico

• Coca-Cola for Volvamanos Locos

 

• Suvinil for Crie Suvinil

• Mondelez / Club Social for Possibiland

• Televisa Televisión for Televisa

• Coca-Cola for Volvamanos Locos

 

• Claro for Talion

 

• Reckitt Benckiser / SBP for Adsmovil

• Claro for Talion

• Televisa for Televisa

• Giraffas for The Goal Screen

 

• Reckitt Benckiser / SBP for Adsmovil

• Mondelez / Club Social for Possibiland

• Coca-Cola for Volvamanos Locos

 

The LATAM and North America Smarties award winners will be announced as part of the Global Smarties Gala on Wednesday, October 1, 2014, culminating the mobile marketing’s flagship MMA SM2 Innovation Summit, in New York City. For more information on the Smarties, please visit: www.mmaglobal.com/events/the-smarties/2014/overview

 

 

 

The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know- how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development. 

 

Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate - Palmolive, Dunkin’ Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L’Oréal, MasterCard, McDonald’s, Microsoft, Mondelēz International, Inc. Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA’s global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For more information about the MMA please visit www.mmaglobal.com   

 

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Lily Ferguson

+ 206 369 9017

E: [email protected]