EMEA MMA Forum Demonstrates Brand Leadership (August 2010)

- Eleven top global brands already confirmed -

New York, London, UK, Singapore & Sao Paulo: August 18, 2010 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the initial speaker line up of global brands for its upcoming Mobile Marketing Association Forum EMEA in London. Under the theme ‘now and next’, twenty of the world’s leading marketers will assemble to share their thoughts and experiences of the mobile channel on October 5th – 6th. BMW, CNN, Coca-Cola, Electronic Arts, ITV, Kraft, Marks & Spencer, Microsoft, Procter and Gamble, Unilever and The Guardian have already been confirmed, with more to follow in the coming months.

The event brings together leading marketers from across the world to share their experiences, challenges, learnings and successes in the mobile marketing field. Held at the Thistle Marble Arch, London, the programme will include speakers from many different vertical sectors including automotive, banking, charities, food and drink, entertainment, FMCG, media, sport and technology, as well as delivering insight into global mobile marketing trends.

“This event is all about the brands that are driving the industry forward. Technologies are clearly the enabler, but hearing directly from the marketers and agencies is critical for the development of the channel and the industry. In combination with this, the speakers are from among the largest global brands and with a wide geographic spread, highlighting just how much the mobile channel is driving the evolution of marketing methods,” said Paul Berney, CMO & managing director of the MMA in EMEA.

New for 2010, the event will include a mobile experience lab: an interactive way for delegates to hear from the industry’s thought leaders, experience mobile campaigns firsthand, and interact with brands using mobile as part of their integrated marketing strategy. Each mobile campaign features a booth that provides attendees with an interactive, hands-on opportunity to experience the campaign from an end user’s perspective. 

The event has attracted a prestigious list of sponsors which currently include Alcatel Lucent, Gemalto, Microsoft, and OpenMarket. Informa is the official event partner.

Further event details can be found on the MMAF website at http://mobilemarketingforum.com/?q=node/961. There is also an accompanying Twitter feed at http://twitter.com/MobileMktgForum.
 
The MMA Forum is produced in partnership with Informa Telecoms.

About the MMA (Mobile Marketing Association)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

FOR MORE INFORMATION:

MMA:
Alex Moorhouse, Jen Hibberd and Robert Haslam
Mi liberty E: mma@miliberty.com
Tel: +44 (0) 207 751 4444