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Press Releases

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Mobile Marketing Association Publishes Mobile Search White Paper

Provides overview of key mobile Internet function, associated strategies, business models and challenges

Mobile Marketing Association Releases Europe Bluetooth Marketing Guidelines for Public Review

- Feedback intended to encourage wider implementation of recommendations -

Mobile Marketing Association Opens Global Mobile Advertising Guidelines for Public Feedback

- Consultation designed to further industry acceptance and adoption for mobile marketing growth -

2008 Mobile Marketing Association Global Award Nominations Now Being Accepted

Mobile Marketing Award Winners to be Announced at Annual Event in November

Mobile Marketing Association Releases Global Code of Conduct

Guidelines address the effective and responsible use of the mobile channel world-wide

Mobile Marketing Association Releases New Revision of U.S. Consumer Best Practices for Cross-Carrier Mobile Marketing Services

DENVER, CO, July 9, 2008 — The Mobile Marketing Association (MMA), (www.mmaglobal.com), today released version 3.3 of its U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. Updated twice annually, the guidelines have become the baseline set of rules for cross-carrier mobile content services that include, but aren’t limited to, text messaging, multi-media messaging, shortcode programs, Interactive Voice Response (IVR) and mobile web.

Mobile Marketing Association Membership Reaches Record Levels

Expansion reflects growing global momentum of mobile channel adoption

Mobile Marketing Association Launches Fifth Edition of International Journal of Mobile Marketing

Journal Completes Extensive Set of MMA Global Resources for Mobile Marketers

Mobile Marketing Forum Showcases Global Success of Anytime, Anywhere Marketing

Mobile Marketing Forum Showcases Global Success of Anytime, Anywhere Marketing MMA Concludes Industry’s Leading Event for Mobile Marketing! Denver, CO – June 17, 2008 — During the Mobile Marketing Forum (MMF) (...

Mobile Marketing Forum Showcases Global Marketing Success

Mobile Marketing Forum Showcases Global Marketing Success Brands Take Center Stage at MMA Event Demonstrating Mobile Marketing Leadership Mobile Marketing Forum, New York – June 10, 2008 — The Mobile Marketing Forum (MMF) (www.m...