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            <title>HipCricket, Inc.: Account Manager, Brands (New York)</title>
            <link>http://mmaglobal.com/modules/article/view.article.php/1808/c30</link>
            <description><![CDATA[Category: Job Postings<br />Summary: HipCricket, Inc.: Account Manager, Brands (New York)<p><span style="font-size: 10pt; font-family: Tahoma; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"><strong><span style="font-size: 8.5pt; color: gray"><font face="Verdana" size="2">HipCricket, Inc.: Account Manager, Brands (New York)</font></span>&nbsp;</strong></span></p>
<div style="margin: 0in 0in 0pt; line-height: normal"><strong><span style="font-size: 8.5pt; color: gray">JOB DESCRIPTION:</span></strong></div>
<div style="margin: 0in 0in 0pt; line-height: normal">&nbsp;</div>
<div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">HipCricket Inc. specializes in producing mobile marketing campaigns that generate new revenue for radio, television, brand and agency clients. The company drives revenue and increases listenership, viewership and loyalty by tapping into the behaviors and interests of more than 136 million Americans. HipCricket&rsquo;s unique technology creates one-to-one relationships between targeted audiences and advertisers. Since its launch in 2004, HipCricket has delivered outstanding results for the biggest broadcast groups and brands in the U.S</span></div>
<div style="margin: 0in 0in 0pt; line-height: normal"><strong>&nbsp;</strong></div>
<div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Responsibilites Include:</span></div>
<ul>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Act as the primary point of contact for clients </span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Responsible for the planning, execution, cultivation, and monitoring of client accounts </span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Train and familiarize client on the benefits of mobile marketing and introduce new features and functionalities </span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Develop and review with each client a Promotions/Campaign Calendar </span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Ensure that campaigns are matched effectively with client targets</span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Business development activities include: identifying potential decision makers, identifying cross-selling and contract renewal opportunities, and conducting client visits</span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Manage and maintain campaigns for our clients and ensure a high level of effectiveness for the advertising being served</span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Manage daily/weekly client support calls and calls and produce sales reports</span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Conduct separate follow-up on-site visits to stimulate utility of service and brain storm client specific opportunities </span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Responsible for providing strategy and consulting to clients for further understanding of mobile marketing</span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Generate new business from existing clients by integrating mobile components into client advertising campaigns</span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Educate resources from client and client agencies on potential uses of mobile components in larger advertising campaigns</span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Participate in pitches to existing clients, providing expertise on mobile marketing</span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Write proposals for mobile marketing campaigns</span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Own client relationship on closed business, developing, managing, and nurturing the relationship, and growing business over time</span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">To conceptualize, initiate and implement mobile marketing plans and strategies that will enhance the performance and profitability of client brand accounts</span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Constantly monitor and analyze changes in the client&rsquo;s environment, re-evaluating plans and strategies as necessary </span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Report periodically on all activities undertaken by the client brand and competitive activities/brands </span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Responsible for developing and executing mobile marketing campaigns that increase client brand identity and awareness </span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Coordinate cross-functional communication</span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Translate consumer insights and learning into actionable plan and program recommendations </span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Actively participate in client meetings, lead discussions, and facilitate ideation sessions as needed</span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Deliver in-depth presentations of recommendations and insights with crisp, engaging style </span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Guide clients through discussions and work sessions to drive their internal change agenda&nbsp;</span><strong>&nbsp;</strong></div>
    </li>
</ul>
<div style="margin: 0in 0in 0pt; line-height: normal"><strong><span style="font-size: 8.5pt; color: gray">QUALIFICATIONS:</span></strong></div>
<ul>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Bachelor's degree, preferably in Business Administration, Marketing or Communications</span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Minimum (2) years experience in brand marketing or product development</span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Excellent computer skills, including MS Word, Excel, PowerPoint, Explorer, Outlook</span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Ability to utilize technology tools available such as email, telephone, seminars, webinars, conference calls, instant messenger, etc.</span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Exceptional oral and written communication and strong presentation skills </span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Able to communicate ideas well and </span><span style="font-size: 8.5pt; color: gray">connect business needs to solutions</span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Able to question and listen to coworkers and clients for the purpose of gaining understanding</span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Able to organize and manage both information and time effectively</span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Professional vocal skills: courteous, well spoken, pleasing vocal tone, and polished in asking questions and sharing information </span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Competent in multi-tasking </span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Enthusiastic, confident professional,&nbsp;and creative problem solver</span></div>
    </li>
    <li>
    <div style="margin: 0in 0in 0pt; line-height: normal"><span style="font-size: 8.5pt; color: gray">Understands margin, profitability and basic sales concepts</span></div>
    </li>
</ul>
<div style="margin: 0in 0in 0pt">&nbsp;</div>
<div style="margin: 0in 0in 0pt"><strong><span style="font-size: 8.5pt; color: gray">Please email resumes to</span></strong><span style="font-size: 8.5pt; color: gray"> <a href="mailto:jobs@hipcricket.com"><span style="color: gray"><a href="mailto:jobs@hipcricket.com" title="jobs@hipcricket.com">jobs@hipcricket.com</a></span></a></span></div>
<div style="margin: 0in 0in 0pt"><strong>&nbsp;</strong></div><br />]]></description>
            <author>Abbie Weiss</author>
            <pubDate>Thu, 24 Jan 2008 04:20:00 -0100</pubDate>
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